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Why is the Marketing Function Important?

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

Issues in HRM - The Work Life Balance and Issues of Fairness

employers are obliged to comply for all of their employees and protect employees rights; reducing pressure from employers for empl...

The use of Data by Human Resources

within the employee base 3. To manage labour costs (management accounting), with the level of labor needed for different tasks, ty...

Does Widespread Age Discrimination Exist in the UK

the media this was part of the BBCs attempt to attract younger audiences, this was followed by a spate of other departures, associ...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

Understanding Triple Bottom Line Management

This 5 page paper discusses the concept of the Triple Bottom Line, a method that measures the performance of a company using three...

21st Century Intellectual Property and Invention Protection

In twelve pages UK law if the focus of this paper that argues it is presently ineffective in protecting invention copyrights and i...

OECD Countries and UK Economic Growth Compared

In nine pages OECD countries and UK economic growth are compared in an analysis of standards of living and per capita GDP among ot...

Multicultural Boeing Company

In a paper consisting of thirty six pages the effects of different workforce cultures on Boeing are considered in terms with the w...

Cultural Projects and the Importance of Political and Economic Considerations

In seven pages this paper discusses that for a UK museum exhibit to be successful that the gaps that exist between culture, politi...

A United Kingdom Economic Overview

one of the highest shares of any industrial nation. However, services such as banking, insurance and business services account by...

United Kingdom's Fraud Cases and Accounting Regulatory Authorities

In ten pages this paper examines cases of Wickes BCCI, Maxwell, Guinness, and Barings Bank in a consideration of UK accounting reg...

Islamic Countries and Mock Tour Itinerary

In eight pages this paper discusses issues relating to Islam in a mock tour itinerary presentation that begins in Washington DC an...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

UK Government Economic Policy Changes

In five pages the UK government's changes to economic policies are considered. Eight sources are listed in the bibliography....

Security Risks of Data Warehousing

In eight pages a possible security risk posed by a company's external data warehouse is examined in terms of the business's altern...

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Financial Examination of Dell Computer Corporation

In five pages Dell's financial statistics from the past year are examined in a comparative analysis of the company's performance d...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

New Company Financial Aspects

In five pages this paper considers how capital may be raised by a new business and includes venture capital use, bank borrowing, a...

Banks and Morgan

In five pages this paper examines an Australian company's case that involves high organizational intellectual capital levels that ...

United Kingdom's Grampian Country Food Group and Integrated Planning

In seven pages this paper examines integrated and strategic planning as it relates to this UK producer of poultry. Four sources a...

The Arguments For and Against E-Commerce and Internet Trading

Written as a report to a company's CEO, this paper argues that involvement in E-Commerce is a sound business decision. This sixte...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Japan and Starbucks

In six pages this paper discusses 2000 data associated with Starbucks in an overview that examines its Japan market entrance, part...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...