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U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Management of the USAA Insurance Company

the USAA insurance company's strategic management is the focus of this paper consisting of six pages with principles of restructur...

Overview of Data Marts

In ten pages data marts are defined, considered in terms of construction steps, and company value with a discussion of usage and o...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Linkage Between Unemployment and Minimum Wages

In three pages this paper examines how the link between minimum wage and unemployment rates can actually generate employment and e...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

UK Extradition Efforts Involving Chile's General Pinochet

In twenty two pages this paper examines Gen. Pinochet's arrest and UK extradition proceedings in a consideration of lessons learne...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Analysis of the Market in 'Goblin Market' by Christina Rossetti

Christina Rossettis Goblin Market resides a number of points that are interconnected with one another, serving to bring the author...

United Kingdom Police Force and 'Equal Opportunities'

In eleven pages this paper discusses the UK police force with an examination of how the practice of equal opportunities is often t...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

United Kingdom's Economic Success and the Government's Role

In five pages this paper discusses the economy of the UK in an overview of the role the government plays through regulation and po...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

Cybercrime

whilst others are not adequately covered. However, when looking at the act and the way in which the internet has developed since t...

Case Study of an Import and Export Company

they are an underused tool. They were first put together and released by the International Chamber of Commerce (ICC). Their aim wa...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Chinese Businesses in the United Kingdom - Are They Successful?

study shows that the historical development of Chinese businesses in the UK have been at a higher level of integration than other ...

Effects of Efficient Market Hypothesis Examined

the market" (Heakal, 2002). Fama (n.d.) described market efficiency in 1970, formulating the efficient market hypothesis at that ...

Place of UK Loyalty Cards

grocery chains in the US avoid the use of such loyalty programs. In the United Kingdom, most of the leading grocery chains have a...

United Kingdom Law and Last Will and Testaments

subsequently challenged the witness will need to go and make an affidavit of due execution (Rowley, 2002). It is also nece...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Gobbet Analyses in the UK

treatment of prisoners at that particular time. As well as our usual prisoner survey, we also carried out structured interviews w...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Commodity Price Movements Model Development

chain are likely to impact down the chain, when it is due to begin after sales of beef stock. The current level of beef prices are...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Total Quality Management, Mission Statement, and Organizational Culture

necessary, as well, for the original vision and mission statement. "When change is needed in an organization it is likely the cul...