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Essays 541 - 570

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

TradeCard B2B eCommerce Case Study

means of getting traders and trade services providers to sign on and become YradeCard members? How could TradeCard change the mind...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Low Class Workers in America and Elsewhere

level, even working very long hours. They may have benefits, depending on the company, but they may depend on public transportatio...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Spain and Ford Motor Company

In six pages this paper based upon Harvard Case 9 380 091 examines Spain's complaints regarding Ford Motor Company's alleged breac...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

Europe and America: Political Structure, Government, and the Internet

to say that conservatives generally prefer the status quo, and look at the past with longing, while liberals work for change, beli...

Wal-Mart 2004 - 2007

This 14 page paper examines Wal-Mart. The paper starts by looking at the history and development of the company before undertaking...

NetFlix Case Study

less to produce, the company will have an advantage afforded by superior profits. To compete in the long term Porter has argued th...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Pfizer

and profits. The grand strategy is one of innovation and marketing. The company seeks to continually develop new products manag...

U.S. South Korean Company's HR Strategy

In his comment about management, particularly management of change Robbins likens managing change in todays organizations as somet...

GEICO Insurance Company and SAFECO Insurance Company Organizational Strategies

(Safeco, 2006). He based his new company in Seattle, which was far from the recognized insurance centers of the Northeast (Safeco,...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Design Company in Cyprus

2007). Corporation tax is the lowest in Europe; a flat rate of 10%, next closest in corporation tax rate of 12.5%. In addit...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

Exploring the Marketing Concept

However, some examples might help in exploring this compelling topic. Marketing is important to organizational success. Again, on...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...