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Essays 91 - 120

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Case Study of the United Kingdom's National Health Service Direct and Mental Health Provision

the telephone as well as the Internet and walk in centres, to answer queries form patients in the effort to reduce the number of v...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Assessing Genesis Research and Development Corporation

country with in the South Pacific region. This is especially true for firms such as Genesis who have a core strategy of strategic ...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Student Submitted Case Study on ILI

consumers to obtain their good quickly. These elements were those that offered an advantage over other internet auction sites, t...

BRL Hardy Case Study

in which these issues should be resolved. The clash between Davies and Carson goes back to the time the companies merged, Carson w...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

Financial Analysis of the Dubai Development Company

asset turnover is calculated by taking the sales and dividing them by the fixed assets, as this firm has no fixed assets this is n...

Volkswagen and Ford in Foreign Markets

in Japan. Only when it became clear that the Taurus simply would not sell in Japan did Ford learn the reason. The Taurus would n...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Trade within the European Union

decisions and international financial developments (Davies, 1996). As a result of this there have been concerns that the single cu...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...