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Essays 1981 - 2010

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

Peapod Inc. Evaluation

In five pages this online grocery company is evaluated in a consideration of its vision and mission statements, strategies, and va...

Industry Conditions As They Affect Information Technology Consulting

In five pages this paper discusses market development, present demand, and future changes as each impacts IT consulting. Four sou...

Desalination in Kuwait

area than the state of New Jersey, Kuwait is located on the Western coast of the Persian Gulf. It is bounded by Saudi Arabia to t...

Continental Cablevision and Flintelco; Case Study Assessing a Potential Joint-Venture

The marketing United States is seen many changes including increased levels of diversification as well as consolidation. The growt...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

BabyCare Case Study

looking at forecasts which are made for the company that does appear to be a bright future, but the difficulty in forecasting has ...

Gate Gourmet

1992 saw the firm start aided with the acquisition of Aero-Chef (Gate Gourmet, 2009). As the air industry changed and mor...

Eco Mining Company Case Study

costs involved (Bartram, 2008). The use of forwards may not be limited to the sale of the contracts where a firm has a high leve...

Development and Marketing of Flying Cars

450 miles at speeds of 115 miles per hour, and are aiming to have this on the market by 2011 (Hill, 2009). This is an interesting ...

Integrated Privatization Marketing Campaign Development

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

MARKET DEVELOPMENT PLAN FOR CROC

Crocs success has all but ended (Raman, 2009). However, customers still want comfort. In analyzing Crocs fall, analysts poi...

E-Learning In Employee Training

years (Brumback, 1995). This company, intent on providing information to all of its employees, uses a multi-media ongoing training...

Water Sports Development and Marketing in Cuba

to sustain it long term. Per capita GDP in 2002 was only $2,300 (Cuba), and that figure cannot be seen as being merely "relative"...

Marketing Theory Development

and even horror scenes, a formula that is followed by the exhibition to today. The exhibition also changed to suit the environment...

Borden's Theory and Marketing Mix Development

as more comprehensive that McCarthys 4 Ps. However the 4 Ps does simply these ingredients, bring them into four main categories; t...

Tailoring Employee Motivation

Too many employers believe that employee motivation rests in monetary rewards, without either realizing or acknowledging individua...

Practical Marketing Plan Development for a Small Business

market position will also be an issue regarding the competitive advantage that may be utilised in any marketing campaign. The adva...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Development and Marketing of Exterminator Software

A developmental and marketing plan for the software product Exterminator which protects computers against Y2K problems are discuss...

Process of Product Development and Segmentation Concepts in Marketing

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...

Global Market Future Strategic Development of RyanAir

but with a limited offering such as Virgin Atlantic. The second group of airlines are the low cost airlines, these have, for the m...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Supply Chains that Offer a Competitive Advantage

This paper is about one of the companies that is praised for their supply chain management and transportation systems. They are un...

Article Review Fiscal Issues Knowledge Businesses

Do you ever wonder why some companies work hard to hold large cash reserves and others don't? Companies that need to have a lot of...

A Look at the Subprime Market

higher and profits are lower that there is such an interest in this market. Over the years, as business grows, there needs to be...

Knowledge Management, Topps Tiles and the Price of Wheat

This 22 page paper is written in 3 parts. The main part of the paper discusses the concept of knowledge management, looking at wha...

MCBRIDE AND MARKETING PLAN

determine our target markets. Its important to determine a target market (or even target markets) to help better prepare an organi...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Kellogg Company Analysis

in this market over the last decade and longer is for healthier foods in every category. Consumers are far more health-conscious t...