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EBay; Key Success Factors

the goods, there was no stock needed and in the early days the payments was arranged between the buyer and the seller privately. T...

Kraft SWOT Analysis

SWOT Analysis, 2005). * Strong R&D focus. Kraft continually seeks out new product ideas, but neither is its R&D limited to prospe...

The Financial Implications of Undertaking Ecommerce

however, it may also be slightly limiting as the internet may not be the only medium open to e-commerce. The level of trade has b...

Market Entrance To Africa

specifies the estimated cost to the receiver and includes terms and conditions of the transaction (Wesgro, 2006a). * Commercial In...

Case Study of Steinway and Sons

the relevant segment of the industry. Differentiation is described by Porter as "when it [the company] provides something ...

Indian Real Estate Corporate Merger Proposal

The landscape offers the perfect opportunity for investment as well as mergers and acquisitions. However, things are not so rosy. ...

A SWOT Analysis and Case Study of Eli Lilly and Co.

"laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding t...

Marketing Success of Gucci

of Gucci the product is that of fashion, deigns have to be attractive to the target market in order for any long term success t be...

Case Analysis on Downsizing

sales or a customer they had been able to help. Not today. What little conversation head was centered whats happening and why?" Mo...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

Antidumping Laws and Global Business

represents 80% of KTSBs business, and the company cant afford to lose it. KTSB is only three years old and depends on its America...

2004 Annual Report of Cooper Tire and Rubber

its electronic version. It is the electronic version used for this critique, however. One of the rules of conventional wis...

Analysis of Built to Last by James Collins and Jerry Porras

In eight pages this management book is examined in terms of what companies can learn in terms of superior performance and marketin...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Comparisons and Global Business

In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Health Spa Business Plan Start Up

In ten pages a sample plan for starting up a health spa business is presented through success criteria, company overview, location...

The Norwest - Wells Fargo Merger

This 18 page paper discusses the 1998 merger of Wells Fargo and Norwest, two major financial institutions. The writer also provide...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Sprint vs. ATandT

These telecommunications giants are contrasted and compared in terms of aggressive marketing and company innovations. Seven sourc...

A Fiscal Investigation of Apple Computer, Inc.

In ten pages this research paper conducts an Apple investigation that includes financial reports, company setbacks, SWOT analysis ...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...