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Essays 481 - 510

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

U.S. Retailer Neiman Marcus

In eight pages this paper discusses the Neiman Marcus retail franchise that has remained true to its roots and escaped the popular...

3 Major Retailers Analyzed

In sixteen pages Wal Mart, KMart, and Sears are analyzed in terms of their history, financial tactics, competition, and performanc...

Analyzing the Marks and Spencer UK Retailer

In six pages this paper discusses the company in terms of its competitive stucture and also offers future strategy recommendations...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Case Study on Ice Toys Retailer

increase the pressure on the packing department. We are told that each member of staff is able to pack 4.3 packages an hour. This ...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Analysis of British Retailer Mark and Spencer

will be various strategic analysis of the company. M&S Strategy - to 1999 Mark and Spencer (M&S) is considered one of Great...

Coles Myer Australian Retailer and Strategic Planning

as its core business department stores as well as discount stores and specialty clothing stores and boutiques (Treadgold, 1996). ...

Pros and Cons of Internet Grocery Retailers

be able to deliver the goods to the customer the same day in a cost effective manner. The potential feasibility for a consumer on ...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Case Study of United Kingdom Retailer W.H. Smith

This paper analyzes W.H. Smith in ten pages with the use of Porter's Five Forces model to determine company strengths and weakness...

Australia's Major Retailer Coles Myer

A SWOT analysis and company profile of Coles Myer are presented in eleven pages. Ten sources are cited in the bibliography....

UK's Tesco PLC Retailer

senior analyst at Verdict, says it has succeeded because "it has delivered what consumers want" (Rigby, 2005, p. 2). Legal and ...

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

drop (Dawtrey, 2002). The quality and functionality of DVDs as well as the falling cost increased their attractiveness, an...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Environment and Profile of Ann Taylor Retailer

the new owners continuing that particular trend (Biesada). Ann Taylor went public in 1991, but continued to suffer under ...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Discount Retailer Target Corp.

the models of one or the other but have not survived to give any of the leading three any real competition. Kmart was...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Next Capital Structure Compared with Other Retailers

are used. This should provide an interesting comparison. All figures, with the exception of the earnings per share figures are in ...