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Essays 271 - 300

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Market Cereals Case Study

this industry are noted as being high within the top players in the cereal industry, supporting the idea that this is not a perfec...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Faulkner's "The Unvanquished" - Discussion Questions

assume the role of Confederate General Pemberton in their games, dividing the role between them "or [Ringo] wouldnt play anymore" ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Philosophical Discussion Questions

as a bridge so that people with different understandings can nevertheless come to understand and appreciate one anothers views. ...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Value-based Accounting Still Relevant in the 21st Century

elements such as the direct materials and the direct labor (Chadwick, 2007). By deducting the variable costs from the revenues it ...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Discussion Questions on Instructional Design

In a paper of four pages, the writer looks at instructional design. An existing design is critiqued, and a sample of a straightfor...

"At the Trial of Hamlet, Chicago, 1994" Discussion Questions

In a paper of six pages, the writer looks at Alexie's poem, "At the Trial of Hamlet, Chicago, 1994". Several discussion questions ...

Discussion Questions - Military Domestic Violence

In a paper of five pages, the writer looks at domestic violence in the military. Brief discussions of relevant topics provide an o...

Discussion Questions for Corporate Social Responsibility

20 points] The business judgment rule is a standard of case-law, as practiced in the United States, that sets clear boundaries o...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Hyrban and LIFECar Discussion Questions

would have underperformed in terms of both price and performance (Constable, 2007). However, learning from this, the management ph...

More Discussion Questions for Huck Finn

drawn eight sets of arms on the figure in her final, unfinished drawing, because she intended to later go in and remove all the se...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Discussion Questions for Huck Finn

to be Hucks fault in two key ways. Practically speaking, Huck is at fault because he put the dead snake in Jims bed that eventuall...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Discussion Questions for Death of a Salesman

he is only concerned with whether or not a given plan can be called a "million dollar idea" (Miller 2012). Despite signs that Biff...