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Essays 601 - 630

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

MARKETING PLAN: CRG ASSOCIATES

base this study on commercial and high-density resident. Other things that would need to be considered are the location of...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

A Look at the Subprime Market

higher and profits are lower that there is such an interest in this market. Over the years, as business grows, there needs to be...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

SWOT Analysis: Whole Foods

it spends a lot of the cost of expansion. Its customer to employee ratio is too high in the current situation. It must support a l...

URBAN OUTFITTERS - MARKETING A BUSINESS

This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Culturally Competent Care

within the students healthcare institution. The discussion concludes with a proposal of possible solution and suggested conclusion...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Twenty First Century and the Competitive Advantage Model of Michael Porter

In five pages this report examines 1990's The Competitive Advantage of Nations written by Harvard Business School Professor Michae...

Global Logistics Network and Competitive Advantage

in the use of the Internet and on-line services by the average American worker. What the typical business network system has done...

Analyzing the Marks and Spencer UK Retailer

In six pages this paper discusses the company in terms of its competitive stucture and also offers future strategy recommendations...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

Amazon.com and IT Competitive Advantage

In eight pages this paper discusses how competitive and cost advantages are achieved by Amazon.com through the use of information ...

Marriott International's Competitive Advantage and Strategy

In fourteen pages this paper discusses Marriott International's strategies to maintain its competitive advantage with PEST and SWO...

Adidas Salomon AG Strategic Analysis

In fifteen pages this analysis of Adidas Salomon includes human resource management, industry competitive strategy analysis, Porte...

Competitiveness of Taiwan and IT

In fifty pages this literature review examines how information technology has contributed to the competitive position of Taiwan. ...

Amazon.com and the Competitive Advantage Represented by Technology

In five pages this paper discusses how Amazon.com achieves competitive advantage through technology in an overview of company deve...

Overview of Differentiation Strategy

In five pages how competitive advantage can be achieved through differentiation strategy is discussed with Michael Porter's theory...

Position of Lucent Technologies

This has resulted in a negative return on assets figure of -42.09%. This is an anomalous year as the figures for 2000 were more fa...

Case Study of Honda Motor Company

In nine pages this case study examination of Honda includes stakeholder expectations, Porter's competitive advantages, financial s...

Competitive Advantage Case Study of SWA

be able to contact the company easily, to be given correct information and support and paid commission. * Other airport users will...