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Essays 61 - 90

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Toyota and Johnson & Johnson - Doing It Wrong, Doing it Right

way. Instead, they put consumers ahead of profits (Rehak, 2002). First, they stepped up and took responsibility, then they pulled...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

China Tobacco Company Creation

with even a modicum of business savvy knows that any number of factors can go awry. Therefore, getting a business up and running ...

Angela's Ashes Film Version Creation

In five pages transforming Frank McCourt's autobiographical text into a screenplay is examined in terms of necessary elements and ...

Types of eMarketing

be adapted. To consider how marketing is divergent from traditional marketing and how it may be seen as similar we first need to ...

Don't Bother Me, Mom, I'm Learning by Marc Prensky

medical procedures, work in a lab-in short, the skills developed by the games translate directly into the "real world" (Prensky, 2...

Motivation And Reward Systems

on the job. Some even offer pet insurance as one of the newer incentives. Which combination of benefits a company offers is diff...

Clever as Serpents by Grote and McGeeney

States possesses this knowledge and technology for health concerns, Americans are constantly showing signs of incredibly bad healt...

Comparison of Clever Manka and The Story of an Hour

story is a folktale, and begins with a farmer who promises his employee he will give him a heifer in exchange for his work, then t...

Feminism in Lysistrata by Aristophanes

clothes and wigs and necklaces, imported gowns and fancy lingerie!" (Aristophanes query=1). That women have been forced to prove ...

Children's Stories and Screenplay Script Writing

In fifty pages this paper examines how to write a screen adaptation of the children's book series Clever Calvin and makes referenc...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Clever Women in Modern Detective Fiction

the standard framework for a mystery detective novel, each of these works share similar themes that are indicative of current Amer...

Comedy and Satire in The Works of Mark Twain

So, while Twains comments are funny, as seen thus far, and while he himself claimed that humor was the key, we also note that he p...

The Ethics of the Phillip Morris Company

of nicotine and also that cigarettes not a drug and not addictive. Other tobacco company CEOs also testified cigarette smoking not...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...