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Essays 901 - 930

Advertising Research and its Value

In eleven pages this paper discusses the significance of advertising research in a consideration of the relationship between agenc...

ADHD Drug Advertising

open position than has been intended. The response card bound into the magazine in front of the ad clearly is attached to t...

Demand Determinants

In five pages a restaurant meal is utilized in an illustration of how various factors determine demand with determinants including...

Adult and Children Advertising Differences

Advertising similarities and differences that exist between children and adults as well as reactions by children and adults to the...

Advertising by Tobacco Companies

Advertising by tobacco companies and its controversies are examined in this paper consisting of eight pages. Seven sources are li...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

Advertising and the Tool of Fear

of love and fear can be seen as the strongest, love can be difficult to portray and is suitable for a limited amount of topic, how...

Gerber in Poland Case Study Analysis

A problem with Gerber during the early nineties is the focus of attention this analysis that explores what Gerber did and might ha...

Warped Portrayals of Reality in the Media

This paper examines the use of deceptive advertising techniques in the media throughout history. This six page paper has five sou...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

Defining a Classic - Casablanca

to watch everyone else who comes for the same reason. Intrigue is served with each glass. The plot clinks with the cubes about w...

A History of Advertising from 1870 to 1930

In this paper that consists of eight pages the history of advertising within this sixty year period is explored. There are 21 bib...

Deciding How to Do the 'Right Thing'

In seven pages this paper examines morality and doing the right thing within the context of the fifteenth chapter of Bowie et al's...

Masculine Magazine Advertising Representations

pursuit of the elusive marketing promises. Sexuality is perhaps one of the most influential of all elements in contemporary...

Structure and Composition of the Fitness Industry

In sixteen pages this paper examines the fitness industry in an overview of composition, structure, how advertising increases dema...

Illicit Drug Use in the United States and Control Efforts

In eleven pages this paper discusses US illicit drugs and the crime associated with them in an overview of what is being done to c...

Smoking and Cigarette Facts

In five pages this paper discusses cigarettes and the effects of smoking in a consideration of prevention, effective advertising, ...

UK's Regulation of the TV Industry Present and Future

In five pages the regulation of the UK television industry currently and the future changes that will result from the consolidatio...

Stopping Drug Trafficking

In a paper consisting of nine pages the task of halting the trafficking of drugs is exposed as being much easier said than done. ...

Emergency Medical Situations and Family Attendance

In five pages this paper considers family member inclusion or exclusion in various medical situations and the medical and ethical ...

Advertising Industry Changes

the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...

Advertising Campaigns and Pretesting

informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...

Approaches to the Reduction of Teen Pregnancies

In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

TV Violence and Economic Aspects

the most popular television stars for each episode in the series. At one time, the popular media published the fact that each of t...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...