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Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Doing Good and Medical Ethics

Oath. This was traditionally taken by all graduating doctors, but many institutions do not insist on it toady. The original oath h...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Mentally Illness Treatment in Geel, Belgium

seems that the seriously mentally ill must live in a hospital setting for their own safety and the safety of others. Yet, in Geel,...

Primary and Secondary Qualities According to Berkeley and Locke

the ways that we experience these objects. A table is solid; stars in the night sky are innumerable. Secondary qualities o...

Classroom and Technology Integration

from high school, computers will have moved beyond commonplace to being as necessary to modern life as indoor plumbing and electri...

Human Needs, Human Resources, and Human Resource Management

to Kramer (1997), the current trend within the fundamental basis of business operations is to establish a sense of empowerment, bo...

'Presidential' Edith Wilson

Petticoat Presidency? 2003). Edith Wilson was a woman who had grown up in a happy home, with protective parents who adored her (E...

Contemporary Marketer's Dilemma of Balancing Corporate Profits with Issues of Animal Rights, Social Welfare, and the Environment

a question which is constantly being considered in our courtrooms and in the halls of academia as well. It is one which receives ...

Case Study on a Garden Center's Change Implementation

each area. Analysis of Current Situation Scenario: When his father retired, Tom Green took over as managing director of the Gar...

Doing Business in Ethiopia for an American Company

In many cases it is not only the firm that benefits economically but also the African people themselves. Many regions of Africa w...

Analyzing Martha Stewart Everyday Colors® Advertisement

which begins, "We have 256 wonderful paint colors. You have infinite possibilities" (Martha Stewart Everyday Colors, 2003; p. 45)...

E.L. Doctorow's Ragtime

two of his real-life characters, Evelyn Nesbit, the celebrated beauty, who once met Emma Goldman, the revolutionary, who informed ...

Financial Advisors and Their Importance

the retirees who lost money in stocks had taken full- or part-time jobs (AARP, 2002). * 12 percent of those who lost money and who...

Competitive Advantage and Southwest Airlines

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

What Could Have Been Done to Save Enron

Enron, a publicly held company, was once a top provider of electricity but ended up in Chapter 11 bankruptcy ("Enron," 2002). Pr...

Architectural Objectives of the Eames House

there is a definite uniqueness to the design as well, integrating fresh and unusual elements among the most ordinary of materials ...

What Can Be Done About Dental Phobia

a dentist today, they often ask if one wants cosmetic work done. Also, because of the trend in respect to white teeth it has becom...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

Sample Essay on Learning Disabled Adults and Societal Transitioning

there is a need for such programs should not be ignored. Although the 1997 amendments to the Americans with Disabilities Act, whic...

Personality Traits Required of Health Club Personal Trainers, Class Instructors, Receptionists, and Managers

and the needs of the organization, the selection of a manager with a specific personality type should be well considered. The four...

Global Environment Management

in which they seek to compete. Companies and a Global Economy Some companies have had good luck taking advantage of techno...

People Assisted by Social Sciences

that this huge nation requires a significant amount of energy just to maintain daily operation. As a result of Chinas overwhelmin...

Success in Small Business

on New Yorks Coney Island during the 1930s. Joe built a thriving business in the form of a hot dog stand at a place famous for it...

Doing Business in China Statistically Analyzed

product. This is very important to keep in mind, and as we go through this paper, well see why. An Explanation of Analyses...

Post 1865 Minority Labor Organization Success

of child and convict workers. The movement opened doors for women, African Americans and immigrants that had up until then been s...

Development of the Third World and Logistics

order to offer value-added services (UNESCAP, 2002). Finally, according to Dadzie (1998), many Third World countries (such...

4 Functions of a Manager and Necessary Skills for Success

well as to retain focus on the priorities. Managers who do not practice good time management are always putting out fires instead ...

What is the Mexican Government Doing Now to Combat Drug Cartels

This paper analyzes existing efforts to control the problems presented by Mexican drug cartels. There are four sources in this fi...

Governance Considerations for Expansion of a US University into China

The culture and governance in the US and China are very different. The writer looks at the way these may impact on higher educatio...