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Essays 2101 - 2130

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Paul Hawken's Growing a Business

In ten pages this essay employs a first person narrative approach in a book review of Paul Hawken's Growing a Business in a consid...

Managerial Development

In five pages the TQM management strategy is applied to a scenario for transforming doctors into managers with a community hospita...

Importance of Management Decisions

In eight pages this paper examines how decisions are made at the business management level in a consideration of the importance of...

A Skiing Industry Analysis

In five pages the issues relevant to the skiing industry are examined including causal factors of rising stock prices, weather con...

Levi Strauss Advertising

This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...

The 'Too High' a Cost Advertising

In a two page essay the ten reasons why 'advertising costs too much' are presented in a way that would be beneficial for debate s...

AZT Model and Glaxo Wellcome

In five pages this paper discusses ethics and fiscal responsibility and the conflict that can exist between the two in a considera...

Theories on Workplace Motivation

In five pages this paper considers a fictitious beauty supply company in an application of various strategies on workplace motivat...

FedEX Human Resources

In four pages this paper considers 3 strategies described by Michelle Martinez and Dave Ulrich as they apply to Federal Express' h...

Human Resources and the Ben and Jerry's Ice Cream Company

In ten pages a SWOT analysis is applied to Ben and Jerry's in terms of its current human resource strategies. Eleven sources are ...

Japan and Kentucky Fried Chicken

In a ten page paper considering international business the successes and problems of the KFC franchise in Japan are examined in te...

Global Business Development of Honda Motor Company

In six pages this paper examines how Honda has developed in the United States in a consideration of its marketing strategies. Fiv...

Model Dissertation Proposal for RISC Technology of IBM

In eight pages this dissertation proposal evaluates research preparations regarding the RISC technology of IBM and whether this st...

Gateway 2000's Strategic Activities for 1 Month

In ten pages this paper examines a month of strategies implemented by Gateway 2000 based upon corporate activity and company repor...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

A Diversity Plan for Management

In eight pages a fictitious plan for a model company is developed to emphasize human resource diversity and includes a blueprint i...

Private Institution National Endowment for Black America

In four pages this essay analyzes that the private institution National Endowment for Black America would be a race specific strat...

My Soul is Rested by Howell Raines

In five pages this paper considers the civil rights movement in terms of tactical strategies as outlined in My Soul is Rested by H...

Components of Strategic Pricing

In three pages this paper discusses several pricing strategies and analyses. Eleven sources are cited in the bibliography....

Stock Market Investing

In five pages this paper considers various investment strategies for mutual funds, bonds, and stocks with mutual funds being regar...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Various Educational Approaches

such activities interactive reading, writing and arithmetic is one particular reason why education from computer programs in grade...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

Orthopaedic Nursing Journal Article Reviewed

In ten pages a tutorial review on the article 'Discharge Teaching Work Strategies for Patients and Families for Care in the Home'...

Financial Appraisal of Glaxo Welcome

respiratory business with is playing an increasingly important role within the world wide business. Respiratory products currently...