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Essays 361 - 369

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Business and Strategic Planning

a hypothetical business scenario. Suppose that one were the leader of a medium sized organization known as Wall Corp. Wall Corp is...

The Value of NPV

it can also be utilised to increase the value by adjusting the discount factor to allow for other costs or factors. For example, i...

Tools for Examining an Organization

a high level of congruence, with many of the same process, but aimed at different products, which are within the same markets, and...

How Unilever Leveraged the Finance Department to Promote Organizational Growth

the firm with its target market (Kotler and Keller, 2008). This can be examined from the marketing perspective, but it may be argu...

The Importance of Strategic Business Planning: Air Jamaica and Caribbean Airlines

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

BUSINESS PLAN - INTERNET CAFÉ IN ROMANIA

a reasonable price and tasty food and coffee, we believe we will be able to break even during the first year and show a profit dur...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

Choosing a Method to Survey Employees

There are many situations in which an employer may wish to gain the options of employees. The writer looks at the way a survey to...