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Essays 31 - 60

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

Fast Food Success and Kentucky Fried Chicken

In ten pages this paper presents a KFC case study that includes an executive summary, strategic and SWOT analyses, and strategic i...

Primary Research Tools

given. This can also be used for statistical analysis as the answers can be coded after the event, however with fewer results ther...

Analysis of Shop4Now

abandoned part the way though. The strong relationship with the creation of the superquinn4food, which alone has 25,000 shoppers, ...

WWW and Money Making

same business practices and principles of traditional businesses (Goldsborough, 2002). 2. Minimize your expenses. This was another...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Privacy Issues and Email

A paper addressing common privacy issues faced by Internet users. The author discusses e-mail, hacking, and relevant laws. This f...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Daily Mail and General Trust

2. Introduction The Daily Mail is a well known UK newspaper, with a long history. The group which publish the Daily Mail; the Da...

Marketing Strategies and Hotels' Operations

In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Overview of Domain Name System

This paper consists of five pages and considers the domain name system in terms of electronic mail and the Internet with the impor...

Why Do Companies Failed to Make Accurate Capital Investment Decisions?

the back of envelope it would be unsurprising that the results will be lacking. However, it is not a problem that is associated on...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Rich Pictures and a Business Tool

manufacturing companies may be a lack of efficiency within the firm as a whole and falling productivity or sales levels1. In this ...

Small Business vs. Large Business

This essay compares and contrasts human resource management between large and small businesses. The paper discusses laws, strategi...

Planning an Improvement

to increase communication, and give general feedback, new abut the firm and recognise good performance of individuals and support ...

Human Resources Now And In The Future

strategies" (Greer, 2001). HRVS (2007) carried this thought further when it wrote: "Every organization begins with a mission or re...

E-Commerce Questions

seen in many banks, who not manage relationships when suggestively selling, offering products suitable to the customers lifecycle ...

E-mail's Influence on Corporate Management Practices

A paper discussing the impact and influence e-mail has had on the corporate landscape. The author discusses the impact of other c...

Uses of SBUs

In five pages this paper discusses the structural, organizational, and strategic uses of strategic business units. Three sources ...

Problems in Today's Business Communications

This 14 page paper analyzes some of the problems found in business communications today, including difficulties with email and voi...

A Business Analysis of Gardener's Eden

make products of artistic interest more available to American customers, and to offer products for those who perhaps had great int...

Cultural Attraciton of Non Asian Males to Asian Women

In ten pages the reasons why Asian women have appealed to non Asian men throughout history are considered in terms of cultural sub...

Case Study on Ice Toys Retailer

increase the pressure on the packing department. We are told that each member of staff is able to pack 4.3 packages an hour. This ...

3 Lessons in 6 Areas of Strategic Planning

reengineering fame promoted rapid organization-wide change, effectively "blowing up" existing processes and plans in favor of desi...

Management Information Systems - Pfizer

company do a lot of graphical work, a lot of number-crunching, a combination or what? If the company performs a great deal of grap...

Patterns in Media Ownership

is not only that of empire building, but also that of mergers and acquisition, on one hand it is consolidation as expected with an...

Managing Business Ethics: Tools and Techniques of Business Ethics Management

If we look to Aristotle, Socrates and Plato there is an agreement that it is the good of the many that is important, therefore whe...

Madcap CraftBrew and Bottleworks: Zebra Beer Continued

the individual retail customer that the company needs to focus on in its effort to increase sales to a sustainable level. T...