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Essays 481 - 510

The Success of KFC in China

making a total of four by the end of that year (Nations Restaurant News 20). Considering the very different political situation du...

Changing a Fragmented Firm into a Unified Company

This 18 page paper considers the case of a company that has made many acquisitions, but allowed all the acquired companies to carr...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Strategy for a Dry Port in Pakistan

it will serve. Located near industrial cities in the centre if Pakistan with good road and rail links that are essential for a dry...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Business Success; What Is Needed?

adapt and change as well as set goals. There are two main approaches to strategy; the prescriptive formal planning and emergent st...

Wal-Mart Banking in Mexico

The Finance Ministry in Mexico have formally approved Wal-Mart and issues a licence for Walmex (Wal-Mart de Mexico) (Adler, 2006)....

Netflix; Ten Year Plan

not yet be released on DVD, or for films that are not currently being shown. This is where and why the DVD...

Why Study Computer Crime?

damage caused by incidence of computer crime. This includes virus attacks, spam, worms, denial of service (DOS) attacks or other ...

Total Compensation Strategies

if the primary strategy of the manager or owner is that of profit maximization the short term. This can also reflect the general e...

Xerox Case Study

was in difficulties. This gave an effective reason for the change to take place and meant one of the main barriers to change was o...

Ford Case Study

marketing, Ford were the first company to successfully brand an individual car model rather than an overall brand with the Ka (Kot...

Wal-Mart's Distribution Strategy

afternoon or early evening and not unloaded until night-time hours when the stores are quietist; this may be seen as effective sch...

The Strategy of FedEx

The writer identifies, discusses and assessed the strategies' that are used by FedEx to compete in the global logistics market. T...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

Lay Off Strategy

takes to improve the competitiveness, the efficiency, and the productivity of their company by reducing the number of employees wh...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Coors Brewery Case Study

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

A-B-Zee HRM Recruitment Case Study

company. The link between strategy and recruitment is also seen in the way that recruitment is taking place in an area where there...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Questions on the Way Wal-Mart Has Expanded in the International Market

expansion easy, this was the first foray into the international market and it was realised that there would be a substantial diffe...

Resource Analysis for Seifelden Electronics

Colorado in the United States. Their primary business is two-fold: they sell computer hardware and software, and offer a service w...