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Essays 1801 - 1830

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Doing Business in Ethiopia for an American Company

In many cases it is not only the firm that benefits economically but also the African people themselves. Many regions of Africa w...

TradeCard B2B eCommerce Case Study

means of getting traders and trade services providers to sign on and become YradeCard members? How could TradeCard change the mind...

The Development of a Paperless Society

http://www.kofax.com/learning/casestudies/ascent_vrs_case_jcbradford.asp), this is for the most part an original scenario. J.C. Br...

Organizational Training Needs at SMC Company

its shareholders. There can be many more stakeholders, of course, and such certainly is the case for SMC. Extending consideratio...

Operating Efficiency in the Bethesda Mining Company

From these values, the common approach to calculating ROE can be altered to effectively multiply ROE by 1, in the form of multiply...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

End Zone Credit Analysis

solely by store credit sales. The case states that 72% will be collected in the month following sales; 17% will be collected afte...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Cultural Identity and Commerce

example for environmental leadership and responsibility, not just in the world of beauty, but around the world" (Aveda [1], 2004)....

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Case Study of the Carl Zeiss Company

have been an attractive choice, not only due to their knowledge, but also their location in a different part of Europe, benefiting...

Case Study of Hyatt Petroleum

In six pages this student submitted case study on Hyatt Petroleum examines company problems and potential solutions are proposed....

Overview of Generic Pharmaceuticals

Competition became fierce with more than 1,000 applications for generic drugs in less than a year (Barr Pharmaceutical company, 20...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Ryanair and British Airways

had in the past, but with the difficulties seen in the aviation industry this may be a reason why strategy should be re-examined f...

The Capital Structure of Borders Group

by several means, the simplest of which is "simply its market capitalization; that is, the market price per share multiplied by th...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Student Case Study on Business and Personal Risks

The current competencies are research and development only. Selling this on has been limited with single purchasers. This means th...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Case Study on Flight Time

not developed a business plan. Indeed, the first time that this appears to occur is when an accountant is brought in to make the p...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...