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Essays 211 - 240

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Crime Deterrent of Shari'a Law

Souryal compares various studies which seemed to support the claim of Saudi superiority in low crime rates, and came to the conclu...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

Number One Coffee Shop Not Always Successful

When corporations expand into the global market and are successful, they tend to think they can expand anyplace using the same des...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

The Expansion of Tesco into the United States

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

EBay and the Problems in Asia

is dealing with the Asian markets. When looking at China as an example some of these problems may be easier to assess. The strat...

Characteristics Successful IT Manager

* Adopt a client service mindset so that the focus is always on what the client or customer needs and expects (Sisco, 2003). * Abi...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Starbucks In South Korea

the South Korean offers this privilege. Another important practice is to share ones business card with everyone, the most apprecia...

Regional Integration

it (Oxfam Education, 2007). This alliance had two primary objectives: to forestall another war, i.e., to encourage and foster peac...

Infant Mortality

account for there reversal in the infant mortality rates seen since the 1980s. This paper will look at the patterns and trend in...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Advertising on YouTube

new supervisor is not substantial. Also, while missing an important meeting is not always grounds for dismissal, it is likely the ...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Juvenile Corrections Facilities

Unfortunately, the United States is becoming a more and more violent and aggressive environment for todays youth. According to sta...

German Market and the Problems of Wal Mart

operated by Aldi (MMR, 2003). Discounters as a whole account for 30% pf the food retail market, however, the market is one that is...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Barclays Bank

e-commerce, this is as high as 91% in the UK and 95% in the US (Hobley, 2001). This demonstrates a massive growth in the use of th...

Website Building

from clicking the mouse to go to another site. In this paper, well study some aspects as they pertain to developing and...

Moving to Pure Competition from a Monopoly

elasticity of a company is below 1 and as such is an essential service, therefore there is a large amount of power with the suppli...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Tylenol Tainting Incidents and the Survival of Johnson and Johnson

In five pages this paper discusses how through successful marketing Johnson and Johnson was able to weather the storms created by ...

John Gottman's Successful Marriage Components and Marital Failure or Success

couples therapists ineffectively (and expensively) harp on these concepts" (Gottman and Silver, 1999). Gottman is the director o...

Gateway vs. Dell in the PC Wars

a choice in ordering. While that is the case, Dell is no longer unique in this e-commerce tactic. In recent years, Apple , Gatew...

Corporate Success of Starbucks

company, as of 1998, had more than 1700 stores worldwide (Weiss, 1998). By 2003, that total had jumped to approximately 5900 coffe...

French Company Carrefour and Market in China

two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...