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A Company Case Study of Amazon.com

In this paper consisting of five pages the company created by Jeff Bezos in 1994 is examined in terms of SWOT analysis and examina...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Direct Marketing and Retailers

In ten pages this pape discusses the importance of direct marketing especially in terms of educational software but argues that br...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Reliability of Surveys

In nine pages different types of surveys are examined in an assessment of how reliable they might be in terms of accuracy. Seve...

Automobile Sales and Distributive Negotiations

In five pages automobile sales are examined in terms of distributive negotiations. Two sources are cited in the bibliography....

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Avon and Mary Kay Cosmetics

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

New Competition and Market Share of Starbucks

In six pages this paper examines Starbucks in terms of its market share and its new competition. Seven sources are cited in the b...

Case Study of Famous Amos Chocolate Chip Cookies

In four pages this company is examined in an overview that includes problem analysis and long term success recommendations Famous ...

Pentium II and Celeron Processors

In five pages these two processors are examined in terms of their differences and concludes that while Pentium II might be conside...

First Ten Years of the Microsoft Corporation

In five pages this paper discusses the years between 1976 and 1986 in terms of the products, styles of management, and success Mic...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Plan to Rehabilitate an Old Building into a New Restaurant

The paper, written in the style of an essay, looks at the way in which an old building may be converted into a new restaurant. The...

Health Care Processes - An Overview

In a paper of five pages, the writer looks at key health care processes. These processes are defined in terms of their essential n...

Working Capital Management

The writer examines what is meant by the term capital management and why it is important for the financial management of a firm. T...

Twelfth Night and Themes of Romantic Love and Friendship

William Shakespeare's comedy is analyzed in terms of how the relationships of Olivia and Orsino, Cesario/Viola and Orsino, and Ces...

Style and Substance: Analyzing the Film Scarface (1983)

Brian De Palma's film Scarface is analyzed in terms of aesthetics, narrative, cultural and historical contexts in 5 pages. The bi...

Hebrew Poetry - An Analysis

In a paper of ten pages, the writer looks at Hebrew poetry. Short essay answers and definitions to common poetic terms are given. ...

Hip-Hop Choreographer as a Career Choice

A comprehensive overview of choosing hip-hop choreography as a career is presented in terms of training, background, experience, s...

The Cultural Revolution - A Re-Analysis

In a paper of twelve pages, the writer looks at the Cultural Revolution. The Revolution itself is analyzed in terms of its positiv...

Assessing Ethics in Research

has been demonstrated to increase as the patients own baseline in terms of their general irritability and hostility increases, and...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...