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Essays 1381 - 1410

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Multicultural Workforce

This paper discusses why employees consistently fail a test following diversity training. The paper discusses expectancy theory an...

Constructin Industry Fraud in Manhattan

In 2008, Yankee Stadium hired a monitor to check the safety of its buildings. They found irregularities. This led to an investigat...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Neuropsychological Overview of the Stroop Screening Test

In five pages this essay discusses this neuropsychological screening test, how it is administered, its publisher, and materials' p...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

The 'Rights' and 'Wrongs' of Animal Testing

In an argumentative essay consisting of three pages this issue is evaluated in terms of its pros and cons and serves to debunk any...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Toulmin Argument/Standardized Testing is a Mistake

This essay argues, using the Toulmin format, that standardized testing is a mistake, and provides sources that support this positi...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

WIAT The Wechsler Individual Achievement Test (WIAT)

The Wechsler Individual Achievement Test is examined in an oveview consisting of twenty five pages and is also compared with the W...

An Introduction to Attention Deficit Disorder

In five pages this paper provides an outline of ADD that includes symptoms, causes, diagnostic approaches and tests, treatments, m...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Workplace Privacy and Skinner v. Railway Labor Executives Association, 489 U. S. 602, 1989

In five pages this paper examines privacy in the workplace with regards to this case that considered whether or not mandatory work...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Personality Testing and the Internet

In five pages a February 1999 article by Buchanan et al published in the British Journal of Psychology is critiqued regarding the ...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

LSD and the Central Intelligence Agency

In a report consisting of six pages the ways in which the CIA took advantage of its power in order to inappropriately test LSD on ...

Eli Lilly and Company Drug Testing

In six pages Eli Lilly's drug testing on humans is examined in terms of ethics and volunteer competence. Three sources are cited ...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Beta Thalassemia Condition Testing and Medical Ethics

In five pages this paper examines the ethics of testing a child for this rare and fatal condition using Kantian and utilitarian ph...

Testing Product Prototypes

In eleven pages this paper discusses how to test product prototypes through virtual design and design modules that are reusable. ...

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Coefficient of Rank Correlation by Spearman and Statistical Question Analysis

Spearman's Coefficient of Rank Correlation is applied to a statistical question analysis with parametric and nonparametric tests e...