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Essays 1441 - 1470

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

The 'Rights' and 'Wrongs' of Animal Testing

In an argumentative essay consisting of three pages this issue is evaluated in terms of its pros and cons and serves to debunk any...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Beta Thalassemia Condition Testing and Medical Ethics

In five pages this paper examines the ethics of testing a child for this rare and fatal condition using Kantian and utilitarian ph...

Testing Product Prototypes

In eleven pages this paper discusses how to test product prototypes through virtual design and design modules that are reusable. ...

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Coefficient of Rank Correlation by Spearman and Statistical Question Analysis

Spearman's Coefficient of Rank Correlation is applied to a statistical question analysis with parametric and nonparametric tests e...

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

Articles on Credit Markets

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

SAT Testing

In five pages this paper presents an overview of the Scholastic Aptitude Test. Four sources are cited in the bibliography....

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Personality Testing and the Internet

In five pages a February 1999 article by Buchanan et al published in the British Journal of Psychology is critiqued regarding the ...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

LSD and the Central Intelligence Agency

In a report consisting of six pages the ways in which the CIA took advantage of its power in order to inappropriately test LSD on ...

Eli Lilly and Company Drug Testing

In six pages Eli Lilly's drug testing on humans is examined in terms of ethics and volunteer competence. Three sources are cited ...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Patient Privacy Issue and HIV Testing at Home

In seven pages this paper examines the issue of patient privacy as one of the topics involved in the controversial HIV home testin...

Problems and the Massachusetts School System's MCAS Testing

personal competence, they may unknowingly do the opposite via the attributional messages they send to their students with learning...

Computers and Independent Thinking

In five pages this paper discusses computer intelligence and what would be meant if A.M. Turing's test was passed by a computer an...

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...