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Essays 181 - 210

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

Article Review on Consumer Behavior

In five pages facts and their presentation are considered in an article review on consumer behavior and a discussion of how the pu...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

Disney and Consumer Behavior

In nine pages the ways in which the Disney Company is able to capitalize on the behavior of consumers throughout its history are e...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

A Review of an Adolescent Consumer Behavior Article

addition to parental influence, peers were also influential, just in the opposite way. Researchers in fact confirm much other lite...

Electronics and Consumerism

most significant inclusion. In looking at consumer electronic products of the twenty-first century and beyond, it does appear tha...

Stock Market Characteristics and Emerging Markets

the market process. When we consider that emerging markets make up 44% of the global economy, but in the 1990s accounted for a tot...

United Kingdom's Airline Industry and External Influences

flights may have local regulations to deal with, for example, at Stansted any flights that take off after eleven oclock at night w...

Consumer Behavior and Product Packaging

In five pages this paper examines how consumer behavior can be affected by the packaging of products. Seven sources are cited in ...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

Consumer Behavior Understanding and the Roles Played by Desires, Wants, and Needs

In eleven pages this paper discusses how consumer behavior can be greater understood through an analysis of item wants, needs, and...

Demand Curve and Consumer Behavior

In six pages supply and demand curves are examined within the context of consumer behavior with budget lines and indifference maps...

Consumer Behavior Determinants

In seven pages this paper examines the causes of consumer behavior and what determines it. Six sources are cited in the bibliogra...

ELABORATION LIKELIHOOD MODEL AND DRINKING/DRIVING EDUCATION

Uses the elaboration likelihood model of consumer behavior for suggestions on how to encourage teens not to drink. There are 7 sou...

TRUE RELIGION JEANS AND THE KEY TO SUSTAINABILITY

jeans that the celebrities wear. This is exactly what the True Religion Jeans marketing strategy focuses on. However, in th...

Consumer Behavior

which consumers engage. There are first, the routine purchases like toiletries, groceries and other things purchased on a routine ...

Hyper-rationality in the Capital Markets

decisions there is a process he referred to as satisficing. In this model the individuals making the decision do not shoos the opt...

Income Effect and Substitution Effect

even is especially challenging for workers who drive to work and who do not have a good public transportation system available. ...

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING

regardless of price (Thilmany et al, 2008). The authors are onto something here that is quite right - price is not...

EXTERNAL STAKEHOLDERS AND BUSINESS COMMUNITY INFLUENCE

formal and informal stakeholders. WHAT IS A STAKEHOLDER? Before discussing external stakeholder impact, it would first be ...

The Credit Crunch; A Research Proposal

There is no question that the UK is in a recession and that there is a credit crunch. The causes of the credit crunch have receive...

Scared Straight

other programs are designed to be more educational with interactive discussions between the inmates and the youth" (Schembri, 2006...

Consumer Behavior and DVD Players

In a tutorial consisting of six pages it is argued that the increased popularity of DVDs has not increased pricing and functioning...

Consumer behaviour, coffee and culture.

This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at t...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

Single Young Adults and Consumer Behavior

In six pages consumers under the age of twenty five are considered in terms of their characteristics and their unpredictability fr...