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Essays 631 - 660

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Economy of California

and policies. Consultant Jeff Melton states that the "cost of doing business in California is 30 percent higher than the av...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

Financial Prospects of Roche Holdings

be interpreted before looking at the bigger picture so that the movements and trends may be paced in a wider context and assessed ...

The Case Study BB Bounce Ltd

and we have the value of the equity. We also need to assess the cost of debt. There is a total of 1,688,000 in loans, which we are...

Supply, Demand, and Cattle Price

provides a cushion that creates greater cash flow volumes. In contrast to the wild swings of the 1970s and 1980s, cattle pr...

Argentina Location for Briggs and Stratton

It alternately makes headway toward that end then loses ground, and it lost much of its trade potential as a result of its economi...

Annual Report Analysis of Hewlett Packard (HP)

In terms of the companys future plans, at this point, Fiorina has her hand full trying to work with the merger of two different bu...

The Financial Performance of Bramble Ltd and The Toll Group 2008 - 2011

This is the revenue after all direct and indirect costs have been deducted. A well as the direct materials, there are also the ind...

Foundations for Financial Analysis

of accounting are financial accounting an management accounting, both play an important role in financial analysis, but for differ...

A Theoretical Assessment of Motivational Strategies at Starbucks

service creating happy customers (Heskett et al, 1994, p164). The human resource management (HRM) model of Starbucks is often ci...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

Financial Performance of eBay according to the 2010 Accounts

firm has proven the effectiveness of its business model, showing it is suitable to different economic climates. 1. Introduction ...

Health Care Industry - Assessing Different Financial Environments

in the western United States (Cleverley, Cleverley, & Song, 2012). Such institutions are typified by the primary goal of "sharehol...

The Financial Position of Three Firms

The writer looks at Clorox Company, Darden Restaurants and eBay examining the 2011 financial accounts and recent financial perfor...

Motivations for the Merger Between Exxon and Mobile

an oversupply situation as a result in the economic decline seen in the Asia-Pacific region (Nakamura, 1999, p17). This was placin...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Assessment of Boeing

The writer examines the financial performance of Boeing using their 2011 accounts. The financial assessment is used to determine ...

Economic Issues in the Electricity Market

The elasticity and influences on the demand for electricity are identified and assessed. The impact that prices increase will hav...

International Marketing Realities

In a paper of sixteen pages, the writer looks at international marketing. Key aspects such as social, economic, and cultural resea...

Financial and Structural Analysis of Johnson Matthey

Stakeholders who are interested in a firms ability to repay debts may look at both the financial performance of the firm as the c...