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The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Financial Assessment of Northland Cranberries

In twelve pages this paper examines Northland Cranberries Inc. in a financial management overview that also includes a concisely a...

The Business of Club Med

Club Med has recently undergone a sea change in management, with a Euro-Disney savior being brought in to help reorganize. This re...

Conrail Case Study of Problems and Solutions

In ten pages Conrail's strengths and weaknesses are assessed in this case study of history, growth, and management principles, wit...

Wayne Huizenga, Republic Industries, and Blockbuster Video

In a paper consisting of five pages Wayne Huizenga's successful course is charted from waste management to Blockbuster to the dive...

Andersen Consulting Structure and Management

In eleven pages this paper considers the structure and management of the successful consultancy company, Andersen Consulting. Fou...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Case Study on Fairfield Inn Hotel Management

In eight pages this hotel management case study on Fairfield Inn includes its organizational structure, problems and the pros and ...

Overview of Database Management

database servers than mere data storage and acquisition. The database plays a pivotal role in determining how reliable, scalable, ...

Human Resource Management and the Skill Factor

But what drives HRM? Many experts believe that skill is a pivotal point of importance when it comes to HRM. This is true in many w...

Organizational Structure and Innovation

than one off ideas, this extends beyond the research and development departments, but into the organisation as a whole. The struc...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Mission Critical Data Personal Computer Environment Storage

control still (and will continue to) include management of security, maintenance and backup of data. These can all be summarized w...

Educational Management Business Model

model was the decentralized version that was child-centered proposed by progressives (Gelburg, 1997). Both models were based on ma...

Interpersonal Contact and Email

managers, in fact, such "virtual" management, in which the manager can communicate without having to deal with the discomfort or "...

Organizations and Terrorism Threats

many perspectives, it has also served to heighten political and ideological disputes across borders as well. We no longer live ou...

Harvard Business Review Articles on Operations Management

In five pages this paper assesses 6 articles on operations management featured in the Harvard Business Review with an executive su...

Dementia and Evidence Based Practice

severe behavioural problems, the only viable option for care is within NHS long stay facilities, although there should be wide ran...

Assessment of United Kingdom's Supermarket Sector

that is growing the faster, and accounting for nearly 40% of all food sales in 2002, and expect to continue to grow as new stores ...

HRM, Divergence, Discrimination, and BMW

that a may or may not comply with legal equipments as well as considering how diversity is considered. The company we will examine...

Short Term Change Management and Boeing's 7E7 Dreamliner

a "super-efficient airplane" that s being designed not only by Boeing, but also by other international aerospace companies as well...

Students with ADHD and Applied Behavior Analysis

and Lynch, 2002/2003). The consequence, i.e., what happens is the payoff (Warner and Lynch, 2002/2003). Duhaney discusses this ap...

Case Study on Total Quality Management and Organizational Change

can be achieved for the implementation of Total Quality Management. Without a change in culture the vision of Total Quality Manage...

Automotive Industry and Engineer Management

can become totally engrossed and mesmerized by something that amuses them or interests them or enthralls. Engineers are that way. ...

Text Summary of Carr and Snyder's The Management of Telecommunications

demonstrate that the subject matter is a puzzle--hence a picture of a jigsaw puzzle is provided with various technical terms--and ...

Human Resource Management Development

With this in mind, one would automatically surmise that without effective leadership, organizational performance would cease to ex...