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rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

used to assess this knowledge was the Knowledge of Attention Deficit Disorders Scale (KADDS). Results showed that the teachers kne...

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

(Felluga, 2011; Moseley, 2010). He spent a great deal of time discussing the nature of value. He used these arguments to demonstra...

as a bridge so that people with different understandings can nevertheless come to understand and appreciate one anothers views. ...

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

The writer locates and discusses four different articles that deal with the different elements of the marketing mix, also known as...

The system of capitalism that is seen as a necessary end may be equated with the Industrial Revolution, but of course they are two...

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

for a number of reasons. For instance, when one takes a superficial look at any given culture, it seems as if there are certain "c...

the table that are unfamiliar to him, and he begins reading the poetry of Swinburne, "forgetful of where he was, his face glowing"...

the South Korean offers this privilege. Another important practice is to share ones business card with everyone, the most apprecia...

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

been a great deal of speculation about communism and why it had failed. Russia is perhaps the most relevant example in this contex...

classify medical errors (Pace et al., 2005). In fact, there are taxonomies to classify errors but they are not standardized (Pace ...

companies like Gap, Hallmark and Dell sell (RED)-branded products and donate a portion of their profits to fight AIDS. (Microsoft ...

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

This 3 page paper looks at some operational issues which may be faced by a canteen on a college campus. The paper looks at matchin...

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

way up the proverbial corporate ladder. These examples at least attempt to also explain why capitalism works so well. Yes, governm...

the death penalty in juvenile cases (Brendtro and Mitchell, 2007). It was Kennedys contention that some of the elements that are ...

in human history, it claims that particular parts of history will ensue and ultimately culminate in a state of communism (McLeish,...

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

pankration matches were held in a confined arena space with a referee presiding or few rules beyond the prohibition of eye gouging...