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Essays 331 - 360

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

Implementing Collaborative Planning, Forecasting And Replenishment

This 14 page paper considers the way that CPFR may be implemented at a large company such as Saudi Aramco. The paper stars by defi...

Hilton Hotels' Marketing

In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...

Internet and Restaurant Marketing

In five pages this paper discusses how restaurant chains use the Internet for marketing purposes. Five sources are cited in the b...

Comparision of Hotel Chains The Residence Inn, Hyatt's Classic Residence, and Marriott Senior Living

In ten pages this report considers the differences of these hotel chains in terms of capitalizing upon specific market segments. ...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

Pizza and the Compatibility of Chicken

In ten pages pizza chains' decision to include Buffalo wings among their standard menu items is discussed. Seven sources are cite...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Younkers and Carson Pirie Scott's Takeover Bid

In a paper consisting of five pages the attempted hostile takeover of Younkers, a department store chain, by Carson Pirie Scoot is...

Profitability and Market Influences

In twelve pages company profitability is examined in a consideration of various market influences and references are made to suppl...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

Business Evolution

In three pages the evolution of a fast food chain as the result of declining business is considered with an examination of marketi...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Industry Analysis of the Supply Chain and Technology

any company the way it has grown to the current size and position is one that can be seen as a combination of purposeful strategy ...

The Positive Aspects of the Chain Gang

not leniency, indeed it is stiffened penalties for criminal behavior. A very important component of those penalties is the use of...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

Four P's and Price Elasticity Effects

here. Consumers typically are most interested in product, specifically quality. When there is little differentiation in product,...

Tesco's KM

personalise the offers which are sent to customers; True personalisation. Gaining loyalty is a difficult process. To this end adve...

A Literary Analysis of Annie John by Jamaica Kincaid

she has the red girls attention, she dumps Gwen. She is always looking for the greener grass on the other side, and...

Questions on Inventory and Supply Chain Management

(CSR). Formerly little more than the means of getting goods from one place to another, logistics management has the ability to pl...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

Analysis of Supply Chain Logistics of the Northern Equipment Company

weve relied on literature pertaining to effective logistics and supply chain management. Recommendations to the new division mana...

Merger Between K Mart and Sears

merger has yet to actually take place (though approval seems to have been obtained), many experts, needless to say, have many ques...

Price War in 1983 Quebec and Guarding the Flank

be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this manner...

Questions on Information Technology and Management Supply

goal of SCM is to integrate many of the aspects of Total Quality Management (TQM) that contribute to increased manufacturing effic...

Student Supplied Case Study on Human Resources Management

close knit culture. The benefits of this are well known the human relations school were many tools to create loyalty and commitmen...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

United Kingdom's Marks and Spencer Group PLC

or criticisms regarding quality when 90 percent of its products were made in the U.K. but by the time only 65 percent were made in...