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Essays 541 - 570

Shop Examination

images signs and signals were used to create the views f masculinity in the 1980s. It was argued here that the representation of m...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Environment and Profile of Ann Taylor Retailer

the new owners continuing that particular trend (Biesada). Ann Taylor went public in 1991, but continued to suffer under ...

Communication of Native Americans

should be. Evelyn Thom, born in 1927, provides a view of the traditional jingle dress dance. "We went to the round dance...

Clothing of Ancient Sumer, Greece, and Egypt

their ankles (Town of Shrewsbury, Massachusetts, 2002). The exact quality of clothing depended on the wealth of the family; altho...

Thrift Shop Clothing Purchasing

by auxiliary groups that benefit animal shelters, hospitals and other charitable causes; as such, they are able to pass along grea...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

BELK CLOTHING AND CASH-FLOW DECISIONS

The second activity that could impact cash flow is if Belk opted to expand its product lines. Right now, the company sells some ho...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Reed’s Clothier Case Study

hand and raise the money to meet the note. Holmes also made it clear that he would not extend further credit until the $130,000 no...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

CONSUMER PRICE INDEX AND PERSONAL IMPACT

those things that people need, but its not something that is a constant "must buy" scenario. But theres been an increase in the ap...

Human Services in Charlotte, NC

(Curtis, 2007). The League also runs four other philanthropic programs, which try to provide what these children need, "from tutor...

Personality and Clothing Choice

for business. Where there is little direct customer contact, a trend in recent years has been toward more and more casual clothin...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Financial Plan: CrewCuts

beginning funds for operation to keep the company solvent through its first several months of operation; the remaining $90,000 wil...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...