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Essays 1921 - 1950

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Outline of the SSADM Tool

In five pages this paper discusses the SSADM tool in terms of uses, development, and product advantages. Two sources are listed...

Automobile Industry Analysis

In eleven pages AB Volvo is featured in this automobile industry analysis that is analyzed utilizing Michael Porter's Five Forces ...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Launching a Range of Cheese and Wine in Canada

market readying the market for a potential expansion strategy at a later date. Kudler already have the expertise needed to carry...

RESEARCH IN MOTION: SOCIO-CULTURAL FORCES

about our industry, company and products? Basically, cell phones have moved from being a luxury item less than 15 years ago to bei...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Contemporary Muslim Women

womans role in relation to her society in somewhat different ways. The differences between the Shia and Sunni sects are particula...

Seventh Generation Culture and Structure

it is to protect the earth. This is a message that is likely to have a wide appeal, it builds on the preconceptions that larger co...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Windows Server 2003 and Windows Server 2008

version is geared to a certain type of client. Warren (2008) explains which type of client might fare well with the updated versio...

Amendment to the Constitution to Ban Tobacco

Convention that is called for by two-thirds of the State legislatures (Mount, 2010). The second method has never been used, but, i...

AUNT CONNIE'S COOKIES AND COST ACCOUNTING SYSTEMS

of goods sold - in other words, the cost for manufacturing the product or preparing a service - are necessary items on a balance s...

Analysis of the Competitive Position of Revlon

loses so is in a difficult position. The long term mission of the firm is "to emerge as the dominant cosmetics and personal care...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

The Success of Amazon.com

and software. Acquisition have also brought more products into the fold, with everything for toys to pet products. The strategy t...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

Analysis of Microsoft

been in existence for 35 years; Microsoft was founded in 1975, by two college friends; Bill Gates and Paul Allen (Lesinski, 2006)....

CLOROX AND DISTRIBUTION SYSTEM

Focuses on how Clorox products get through a distribution system. There are 2 sources listed in the bibliography of this 3-page pa...

Synopsis of Coca-Cola

a 45% share of the soft drinks market, and overall the drinks account for 2% of the liquid intake of the world (MSN Money, 2010). ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

THE IMPACT OF IT ON ADIDAS - AN OVERVIEW

Adidas Adidas AG is the #2 manufacturer of sporting goods worldwide behind rival Nike Inc. (Colbert, 2010). The company als...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

BUSINESS PLAN: GAME ON AND “DRINK UP!”

A business plan for the fictitious company Game On! Inc. and product Drink Up! There are 5 sources listed in the bibliography of t...

MARKET STRUCTURE DISCUSSION

Discusses economics and market structure as it pertains to product differentiation, price and costs. There are 5 sources listed in...