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Essays 211 - 240

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

Challenges and Practices for Ethical Recruitment

this is relevant in recruitment we can look at the concept of ethics and then look at ways in which there may be unethical behavio...

Techniques in Advertising

involving the interplay of corporations, advertising, and public relations, was undoubtedly the oil spill in the Gulf of Mexico ca...

Different Influences on the Quantity of Demand

The writer looks at the economic concept of quantity of demand, and considers the way it emerges along with the various influences...

Promotion and Advertising Mix for Anheiser-Busch.

does absolutely no good if the world never sees it. While businesses can differ dramatically from one another, all are subject to ...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

The Pharmaceutical Industry and Erectile Dysfunction

Men who have problems getting or sustaining a penile erection suffer from erectile dysfunction. Erectile dysfunction can be the r...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Do Advertisers Have an Ethical Responsibility?

why this is so, one must understand that advertising is no longer merely an industry, but rather a full-on cultural force. In toda...

ANATOMY OF A CONTRACT

This 3-page paper focuses on contract law as it pertains to advertising. The case highlighted is Leonard v PepsiCo Inc. Bibliograp...

NIKE AND IMPACT ON SPORTS ADVERTISING AND APPAREL

is on the board of directors) founded NIKE in the early 1980s with Bill Bowerman, when they started selling a different kind of ru...

BUSINESS, SOCIETY AND GOVERNMENT AS A SINGLE SYSTEM

in and around Coyote Valley were mixed about the new campus (nicknamed "Cisco City"). The San Jose Chamber of Commerce, an organiz...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Price Elasticity

demand curve may be steeper as the demand will drop off more rapidly as the price increases. By understanding the elasticity forec...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Ethical Perspectives on Factory Farm Raising of Animals for Human Consumption

with the profits generated from their production of greater importance than the care and welfare of the animals (505). During the...

A BUSINESS PLAN EXAMPLE FOR AERIAL ADVERTISEMENT

is to launch this service in three secondary markets, then obtain feedback by having the advertisers involved handing out surveys....

IS ADVERTISING UNETHICAL?

kinds of quack remedies were on the market, promising everything from whiter teeth (radium) to a calming elixir for stress (Coca-C...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

A Short History of Cigarette Advertising

focusing on the positive aspects of cigarettes, tobacco companies would encourage smoking and they would often target certain grou...

Advertising, Art, and Print Media

that surely the things people look at-like soup cans-are art in their own right. Today, as a result of advertising and print media...

Research Proposal on Head Injury Risk Reduction Advertising Campaign

In five pages this research proposal assesses the financial factors involved in the establishment of a head injury risk reduction ...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Telecommunications and the Influence of Fiber Optics

In six pages this paper discusses telecommunications and the importance of fiber optics in advertising and medicine. Seven source...

Rogain Magazine Advertising Fallacy

In two pages this paper presents the product Rogaine's promise of hair regrowth as an example of magazine advertising fallacy. On...

SPSS Advertising Effectiveness Analysis

In five pages advertising with SPSS is analyzed in order to ascertain effectiveness and assessments of both positive and negative ...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...