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Essays 511 - 540

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Mass Media's Impact on Advertising

This paper examines the ways in which mass media effects advertising. This nine page paper has six sources listed in the bibliogr...

Self Regulation in Advertising

executives with the power to control the flow of advertising is no different than censoring the inherent freedom of the press. Ad...

An Analysis of the Advertising Contention If You Hate Periods, You'll Love Pamprin

A 5 page challenge of the advertising strategy and its contention. This paper proposes a study to evaluate the claim. 4 sources....

Antismoking Advertising Campaign Verification

on assumptions as to what will motivate the public to pursue a course of action or buy a certain product. While most of these clai...

The Media and Female Stereotypes

a traditional wife (blond), the other a grasping, careerist (brunette), who slug it out on a veranda, in a lily pond, or during ...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Electronic Commerce and The Ford Motor Company

In thirteen pages this paper discusses how Ford had utilized ecommerce for marketing and advertising purposes. Twenty sources are...

Graphic Arts in the Future

expect in the coming years. He says now that current standings have been established, it is time to create goals for the year 2001...

Advertising and Rebellion

In five pages this paper discusses how the advertising industry successfully features rebellion. Six sources are cited in the bib...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Computer Graphic Designes in the 2Oth Century

A paper consisting of 30 pages twentieth century graphic design is considered with a discussion of various influential development...

Teens and the Ad Campaign by Philip Morris 'Discouraging' Them to Smoke

In five pages this paper examines the meaning behind Philip Morris's advertising campaign purportedly designed to discourage young...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

Demand Determinants

In five pages a restaurant meal is utilized in an illustration of how various factors determine demand with determinants including...

Adult and Children Advertising Differences

Advertising similarities and differences that exist between children and adults as well as reactions by children and adults to the...

Advertising Research and its Value

In eleven pages this paper discusses the significance of advertising research in a consideration of the relationship between agenc...

ADHD Drug Advertising

open position than has been intended. The response card bound into the magazine in front of the ad clearly is attached to t...

Advertising Campaign 'Got Milk?'

In 5 pages this paper equates the future milk consumption to the influential advertising campaign. There is 1 source listed in th...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Running a Commercial Radio Station

A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...

Advertising and What it Means to Society

In seven pages this report examines the American social impact of advertising messages. Twelve sources are cited in the bibliogra...

Laws and Costs of Smoking for Children and Adults

In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha...

2000 Democratic Party Ads Critiqued from Psychoanalytical, Feminist, Semiological, and Marxist Perspectives

In six pages advertising and its power are discussed in terms of how a Democratic Party ad in 2000 targeted the abortion views of ...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Advantages and Disadvantages of Advertising on the Internet

In eight pages the Internet advertising is discussed in a consideration of its history, advantages, and disadvantages. Seven sour...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

UK's Indie TV Influence

In five pages this paper discusses the 1955 introduction of independent television to the United Kingdom in a consideration of its...