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Essays 1981 - 2010

Strategy of the Mattel Company

in this year that the company form an association with the popular Mickey Mouse Club thought that television show. This was also a...

Corporate Strategies and Product Life Cycles

that, according to David Cole, president of DFC Intelligence, a San Diego-based research firm (Mayer 2000). In fact in all likel...

Boeing's Strategy Measurement

and projections are important here. Sometimes, financial data looks grim, but in the long term an expenditure will result in succe...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

History of Land War Strategies

ideal for battle. In the late Middle Ages, two developments in respect to the conduct of warfare had been combined to reduce the c...

Tactics, Strategy, and Logistics

Consequently, the spectrum of strategy and tactics became much broader, with at one end high strategy (involving national...

Strategies of Boeing

(Air Traffic Management, 2005) of the aircraft. Tests have been conducted using an Air Canada Boeing 767 (Air Traffic Management, ...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

Questions on Marketing and Strategy

positive purpose and worked to inhibit the formation of a corporate culture that gained the most from its employees. It is ...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Strategy of the Wal Mart Retail Chain

a high degree of careful budgeting to save money (Berry and Seiders, 1993). The company also had the advantages of being ignored b...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

5 Articles on Strategy Reviewed

the concept had regained favor by the mid-1990s. The authors discuss the corporation as a legal entity and senior managers ...

The Strategy of the Apollo Group

their own or other personal commitments equally as compelling. Returning to school as a full-time student is not a viable option ...

Discussion Questions on Marketing and Strategy

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

Bimbo Bakeries' Strategy

all. The Industry Porters Five Forces model provides a tool for analyzing external conditions and evaluating the industry i...

GEICO Insurance Company and SAFECO Insurance Company Organizational Strategies

(Safeco, 2006). He based his new company in Seattle, which was far from the recognized insurance centers of the Northeast (Safeco,...

Team Strategy Formation and the Film Ocean's Twelve

boundaries of their acceptable group behavior. Forming is the stage of transition when the individuals become members of a team (C...

New Women's Clothing Store Strategy

easily to visit the store without requiring a large block of time budgeted into their busy day. Situation Analysis Mission ...

Sustainable Development in Satisfying Stakeholder Needs and Enhancing Strategy

without compromising the needs of the future (WCED, 1987 quoted in Purser et al, 1995) sustainable development becomes a realistic...

Strategy For Marketing a Compact Car

with just over 67% of the industry sales in 2004. In terms of market share the French manufacturers are highly preferred by the Fr...

Compensation Strategy Development

we will offer compensation. We will assume that the level of payments for wages or salary is at middle market level, but that ther...

Retirees Without Benefits and Strategies

their job? Something drove them out of the workforce with inadequate resources, so they will have to determine if they want to ret...

Smoking Prevention Strategies from an Economic Perspective

is 130% of ideal bodyweight5. There are also other hidden costs that are often ignored in terms of the cost and benefit of smokin...

Supply Chain Management Strategies of Wal Mart

reducing the cost of supply chain management (ICFAI, 2003). RFID technologies "use radio waves to automatically identify people o...

Brazil's Telesp and Its Potential Strategies

as an add on to Broadband Services Voice over Internet Protocol (VoIP) is becoming more popular with a range of suppliers a...

Insights into Management Strategy Provided by the Models of Baumol, Marris and Williamson

provide insight; looking at the theory there does appear to be support for this model. Firms that are able to increase sales may f...

Joint Ventures, Knowledge Acquisition and Strategy Theory

as Asker, argued that the two may be compatible (Thompson, 2007). To understand what is meant by each of these strategies ...