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Essays 301 - 330

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

ORGANIZATIONAL EFFECTIVENESS, INTERNAL EQUITY AND EXTERNAL EQUITY

(plus stock options and other benefits, but thats not germane to this discussion). External equity, on the other hand, is m...

The Day of Battle - Rick Atkinson Looks at the Italian Campaign

on whether or not to invade Italy; its quite another to read about the meeting between FDR and Churchill, the dickering that took ...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

THE EFFECTIVENESS OF MICROBLOGGING IN CORPORATIONS

use Twitter to promote" articles. But in terms of using microblogging to unite an office or corporate staff, the literature is som...

ANNUAL APPRAISALS, THEIR PURPOSES AND EFFECTIVENESS

achieve its objectives. But how did the appraisal process move from being a potential opportunity for both sides into an e...

Effectiveness of CBT With Schizophrenia

that precedes the first episode of psychosis in schizophrenia is referred to as the "preprodromal period...and the prodrome" and i...

Sexism in Cultural Artifacts: Dr. Pepper Ten is "Not for Women"

heavily muscled "action hero"-type spokesman who rampages through a jungle, punching snakes, firing a laser rifle, and ensnaring h...

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

Marijuana Propaganda verses Fact

Our society has changed radically over recent history. One of the reflections of this change is an evolution in the way that...

Police Oversight Committees and their Effectiveness

Peel first proposed the formation of a full-time modern police force, organized along quasi-military lines, the proposal met with ...

The Increased Effectiveness of Placebos

fake medications frequently exhibit their power to bring about beneficial effects (Silberman). Psychiatrist William Potter began r...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

BIG BROTHER-BIG SISTER PROGRAM AND ITS EFFECTIVENESS

one that evaluated 1,138 youths, ages 10-16, who applied to one of eight Big Brothers Big Sisters agencies for a two-year period f...

The Concept of Economies of Scale

a company expands, the production units increase and this provides the firm with an opportunity to decrease its costs ("What are E...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

The Homeland Security Act and Its Effectiveness

a truly positive impact can be measured. Such an analysis is sorely needed as the United States currently operates several hundred...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Baz Luhrmann's Romeo + Juliet = Production Effectiveness

decision to transform a personal tale of forbidden love into a social commentary on increasing teen violence and decreasing morali...

Trucking Industry Regulations and their Effectiveness on Safety and Economy

for such regulations is that they will reduce driver fatigue and improve road safety as a result. However, there are many that opp...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

AN ANALYSIS OF PRESIDENTIAL CAMPAIGN ADS

rather than fact, was so appealing, and stirred the emotions of the voters. AD-2 Revolving Door; George H.W. Bush vs. Michael Duka...

San Francisco Public Campaign Finance

deal of attention and scrutiny. This paper will explore the issue of campaign finance in the current political climate, using the ...

Information Systems and Their Effectiveness

Efficiency over proprietary systems (100,000) (100,000) (100,000) Reduction in Costs (30,000) (30,000) (30,000) Total Benefits 130...

Experiences of Communication Intern

This essay reports some of the experiences of a communication intern for the Obama campaign. There is one source listed in the bib...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Cost Effectiveness and Addressing Tuberculosis

This paper outlines the World Health Organizations DOTs and Stop TB strategies. There are three sources in this four page paper. ...

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

Health Communication Messages

This research paper describes the characteristics of an effective health communication campaign designed to promote public health ...