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Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

How Women Have Been Depicted in Advertising Copy

in the Past In first looking at the past in relationship to advertisements we note that one of the primary goals of advertisemen...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

Movie Advertising and Placement of Products On Screen

In nine pages this paper considers how products benefit from being placed on screen in television shows, computer games, and films...

Film's Subtle Advertising

In two pages this paper considers the subtle advertisements featured in the movies Back to the Future and E.T. There is no biblio...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Mass Media and Advertising

In this paper that contains five pages an issue of Family Circle from 1999 is used to discuss how mass media executive decisions a...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

Ethical Issues In Advertising: My Little Pony

innocuous concept as plugging a manufacturers product, for the advertising industry has become a well-versed and slick operation a...

Print Advertising and the Cosmetics Industry

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

Pay Per Click Advertising Benefits and Disadvantages

list of keywords, to the engine" (What is pay per click advertising?, 2009). They also tell the search engine how much money theyr...

ADVERTISING, TEENS AND UNPROTECTED SEX

have HIV/AIDS and if they do, this isnt something they would likely share with their students), and how the topic is presented. It...

Advertising and Popular Culture

goes on to say that "the argument here is that advertising, while sharing many attributes with popular culture, is a categorically...

Oral Sex in Advertising and the Dehumanization of Women

of Sprite protruding somewhat horizontally at the womans mouth from somewhere off screen. The bottle, of course, is the phallic r...

A Critique on Advertising

much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of...