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Essays 181 - 210

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

The Effects of Media on Sexuality

so popular (Hudepohl, 2007). She goes into some possibilities as to why media is promoting this trend (Hudepohl, 2007). Of course...

Team Effectiveness Reflection

Gaining a greater awareness of the critical nature of communication in the team setting has helped to improve it. Simply being aw...

Organizational Effectiveness: A Proposal

on their ideas. There also must be a balance between discipline and innovation. It is not enough to simply hand the reigns to the ...

Wal-Mart Management Effectiveness

the managers of each outlet may not be available, we do know that Wal-Mart has more employee-initiated class-action lawsuits again...

Giuliani Campaign/Immigration

of the McCain-Kennedy bill that is currently being debated. Current status of political controversy concerning immigration Mr. G...

Disease Management Programs/Diabetes & Effectiveness

levels (Rickheim et al 269). Fireman, Barlett and Selby (2004) Over the past decade disease management programs (DMPs) have prol...

Product Placement

prove equally beneficial to businesses? Turcotte (1995) argues that it does and lists a variety of reasons. First of all, produc...

The Relevance of the Air Campaign During the Gulf War

was able to be waged. There are two things that differentiated the air campaign from other prior conflicts. One difference is that...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Operation Barbarossa

Slavic populations, whom they considered inferior, and to repopulate the land with Germanic peoples" (Operation Barbarossa, 2006)....

Australian Perspectives on Public Relations and Obesity

population, for example, present unique cultural concerns in terms of how to direct a public relations campaign that targets obesi...

The Effectiveness of Evaluation and Reward

measured correctly (Weinstein, 2006). Self-assessments for example are seen as flawed because employees tend to see themselves as ...

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

Running For A Seat In the U.S. House Of Representatives

will be addressing political concerns as opposed to focusing upon the war being waged between Democrats and Republicans. Th...

Political Races: New Mexico: 2006

candidates and smear campaigns, in combination with what the candidates have done, good or bad. In the examination Bill Richardson...

"Activism, Inc."

(Fisher, 2006). The Republicans continually outspend the Democrats and also raise much more money; thus, the Democrats have turned...

The Effectiveness And Efficiency Of Multimedia Software As An Instructional Delivery System: Assessment

enough to teach the lesson. The CD-ROM incorporates interactivity with basic lesson plans to add new life to the concept of learn...

Public Relations Campaigns, HIV, and AIDS

well as making it clear that HIV/AIDS is not only an issue which affects other countries but is also very relevant to residents of...

California Medical Law Case

the patient (Overview of California Civil Lawsuit Filing Procedures, n.d.). This restriction may or may not apply in Dr. Sanders ...