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The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Social Media Marketing: A Research Proposal

which presents an interesting problem in regards to the development of effective and appropriate marketing systems. It is an onlin...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

The Impact of Globalization on Local Cultures

The dominant argument for the dilution of culture is through the spread of western ideals and values though the media as well as t...

HRM Polices for the 21st Century

skills, others may not require special skills and may receive training internally. The way HRM practices can be adjusted to ensure...

Online Education Articles

wear and tear on the students car; reduced travel means better use of the students time; classes can be completed when the student...

Nixon and Watergate

is used to indicate a political scandal, such as Travelgate, when the Clinton White House fired a number of workers from its Trave...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

How the Public Can Influence Policy Making Decisions through the Media

it has the potential to impact on anyone that reads it. One of the roles of mass demonstration has been to gain media attention,...

The 2008 Election and the Mass Media

often said, no longer reports public opinion, it drives it. This paper considers the way in which mass media sets the agenda for d...

SOCIAL NETWORKS AND THE LEARNING ORGANIZATION

These days, a learning organization can be defined as one that has a flat, or horizontal, structure, and contains customer-directe...

The Subversion of Religion, Media, and the Democratic Process by Terrorists

East. These groups attempt to affect change by use of fear, intimidation, and terror with the organizational trappings of a religi...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

SOCIAL MEDIA AND THE WORKPLACE

government of Ontario banned its employees from access to Facebook (Minken, 2007). Why? Two reasons: Derogatory comments about the...

Books: The "Least Mass" of the Mass Media

books as a whole. Even if fewer people read books than listen to music or see movies, the cultural impact of those books can still...

The French Lieutenant's Woman

fact is not as clear in the film. The film is allowed the benefit of constant juxtapositions out of place and time. The book depen...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

BSC in SME’s

these also have an impact on cost. Therefore, the balanced scorecard have the potential of raising awareness of issues such as res...

MEDIA, THE WAR AND THE PRESIDENCY

information is wanted out there has become that much more difficult. But few issues have caused as much outrage as how the...

Assessment of Nike

publicly listed firm there are also increasing pressures to create value this is also seen in the supply chain management. In ma...

Literature Review to Identify Gap in Research of E-Learning Will Use in Small and Medium-Sized Enterprises

order to determine what type of research, and potential research questions, may be viable therefore the first stage is to consider...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Celebrities. Scandals, and Rumors

In ten pages this paper discusses the rumors and media scandals that often attach themselves to celebrities. Six sources are cite...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Female Stereotypes in Post-Modern and Current Media

careerist (brunette), who slug it out on a veranda, in a lily pond, or during a mud slide .... A metaphor for the struggle between...

Raymond Williams and Marshall McLuhan on the Uniqueness of Television

In seven pages this paper examines television's media uniqueness based upon the theories of Raymond Williams and Marshall McLuhan,...

Mexican Broadcast Media

the process, some analysts are raising serious questions about whether the classic frameworks for explaining continuity might have...

Print Media Impact of Current Technologies

Not unlike other enterprise that relies upon a positive bottom line to remain competitive, small and large media companies alike a...

The Media and Female Stereotypes

a traditional wife (blond), the other a grasping, careerist (brunette), who slug it out on a veranda, in a lily pond, or during ...