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Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

Fortune's 2 of the '100 Best Companies to Work For

diversity), and pride/camaraderie (philanthropy, celebrations)" (Levering and Moskowitz, 2005; p. 97). If news that could affect ...

Marketing as a Career Choice

(at the age of 38) for Wegmans Food Market, 2005s number one company on Fortunes "100 Best Companies to Work For" list, questions ...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Overview of Sony PlayStation

mid-2000s (Wall, 2001). The stakes are high in such a market therefore -- and this provides good reason for Sony to continue its w...

Dell Computers 2003 A SWOT Analysis

both computer components and actual PC computers. He did so by buying retailers surplus stocks at cost, powered them up with graph...

Online Marketing Strategy and the Case Study of Reg Vardy

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

Orbitz Travel Marketing

know that 2001 would deliver a crushing blow to the travel industry in the form of terrorism, one author notes, "The year 2000 was...

Turkey and the Marketing of Disposable Diapers

Turkey is a country of 69.7 million people, 26 percent of whom are below the age of 14 (Turkey, 2005). As a developing nation,...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Mac Computer Marketing

B, 2004). The ad was strange, to say the least. It was drab, it was in black and white until the woman burst on to the screen and...

Credit Scoring and Mortgages

complicated. The credit score calculates the likelihood that a potential borrower will pay back a loan (Mortgage 101.com, ...

Phi Apparent Motion and the Stroop Experiment

identify the colour. "Blue" was read as "blue" because that was the meaning of the word, even though the subject was asked to stat...

Credit Reports Researching

student to understand the cost of good and bad credit ratings in financial figures as well as theoretical terms. At the end of t...

Aviation Safety and the Responsibility of the Government

This creates a highly competitive industry as airliners are increasingly more expensive to replace and the number of additional ai...

Labor Impacts of Water Immersion

water immersion during labor. The dependent variables presented include: cervical progress, contraction pattern, use of analgesi...

Review of Research Article on Bruising and Size of Syringe

procedures that may improve the conditions for patients. The explanation of the study purpose and the underlying reasons for the ...

Need for Economic Stimulus Action

even though economists of all people should know better. MITs Paul Samuelson did the same in 1969; by 1973 the US and the entire ...

Globalization's Positive Impact

the Organization of Economic Cooperation and Development (OECD) as officially achieving "mature" status. Singapore began it...

Civil War and Reconstruction Effects

life, liberty or property without due process of law, (or) deny to any person within its jurisdiction the equal protection of the ...

Celebrity Depiction by the Media

They find escape in the medias presentation of the celebrities and it seems that in times of political and global chaos they want ...

Impact of Workplace Workers Over Age 65

and virtually worthless individuals. The notion of ageism, the negative attitude associated with getting old, is apparent in myri...

Twenty Three Questions on International Finance Answered

The equation is Ks = Krf + B ( Km - Krf). Here Ks is the rate of return required, Krf is the risk free rate, usually measured...

Caribbean English Speaking Nations, Trade, and the Global Economy

it as developmentally deficient. The dilemma the English speaking Caribbean nations find themselves in is just one more nic...

Colin Powell and Affirmative Action

because of it. What makes Colin Powell different from many people of color is that he managed to make the system work for him. ...

Questions on Fiscal and Monetary Policy Answered

includes other financial institutions. Here there will be three windows; the primary credit, the secondary credit and seasonal cre...

The Capital Structure of Borders Group

by several means, the simplest of which is "simply its market capitalization; that is, the market price per share multiplied by th...

NASDAQ, AMEX/NYSE Common Stock Price Behavior

In twenty four pages this literature review considers common stock and the effects of price behavior. Ten sources are cited in th...

Overseas Offshoring Information Technology Services

century. What is the impact of such significant outsourcing to small business and American workers? For one thing, globali...