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Essays 31 - 60
to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...
paper documents, using computer and telecommunications networks" (Czuchry et al, 2001). In other words, the person picking up the ...
In five pages this paper examines the positive contributions of the powerful ecommerce system of doing business. Six sources are ...
In seven pages this paper discusses how ecommerce will impact businesses in the 21st century in a consideration of World Wide Web ...
In six pages this paper presents an overview of the airline industry in a consideration of Southwest Airlines from an economic f...
for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...
serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...
In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...
In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...
In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...
may have helped these three airlines, they have a new problem in that: "Now, management must reach out to rank-and-file workers, w...
fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...
genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...
and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...
trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...
exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...
retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...
for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...
need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...
the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...
nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...
which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...
to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...
a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...
Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...
Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...
Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...
rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...
even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...
strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...