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Essays 301 - 330

The Top 5 Global Media Companies: Ownership, Corporate Linkage and Political and Cultural Implications

the Western world. Most of this ownership, in fact, rests in the United States. The corporate connections of these media...

Media Influence in the Modern World

in fact, rests in the United States. While the worlds top five media corporations control both electronic and print forms...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Journalists in the Age of Bloggers and Other Non Traditional Journalism Forms

this latter definition of the way that publishing is taking place may be seen as more controversial, while some blogs and publishe...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Media and the Administration of President Lyndon B. Johnson

war because he already knew that once a troop commitment had been made - no matter how small - it would become difficult not to be...

Media and its Influence on Children

true that if the parents do their part, in a very active way, the media can prove far less damaging. However, there is ultimately ...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

An Analysis of Media Violence and its Impact on Children and Teens

There is no doubting the fact that the media sometimes incites violence (DuRant, Champion and Wolfson, 2006). The media is in fac...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

CENSORSHIP IN MYANMAR (BURMA): AN OVERVIEW

pertains to the written word and freedom of the press. Even phone lines arent immune to government fiddling -- many people who are...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

49ers Press Release and Supporting Information

for Breast Cancer in June 2008 with the target of raising $300,000 and work with the Bill Wilson House in August 2008 where free T...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Media Images and Anorexia

food. It seems unconscionable that in a land of plenty, there is starvation. Yet, this is a psychological problem. The sufferer is...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Media and Canadian Politics

hear things, get all rumors first hand, and know what to do with the information. They are privy to things as soon as they happen ...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Twentieth Century and the Culturally Conflicted Media

cultural influence and at times, military advantage for the country. At the same time, the various forms of mass media have deve...

Immunizations, Current Knowledge, and Mass Media

reported unusually harsh outbreaks of influenza and the potential for harm, increases in the pursuit of immunizations in young chi...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Gap Between Youth and Adult Culture Growing Wider

our new culture with such new pursuits as video games, new styles of music, and even new forms of art that play a negative role in...