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Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Most Effective Marketing Medium

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

Media Violence Influences Teen Violence

the radar," so to speak of most parents as research indicates that once children reach high school, parents rarely check the ratin...

New Media and Margaret Sanger

In five pages this paper examines the public criticism directed at women's reproductive rights' crusader Margaret Sanger in a cons...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Assessing an Investment for a Hospital

an assessed internal rate of return of 4.46%. This assessment was made using the accounting convention of conservatism. However,...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Implementing Electronic Health Records in the US

In the US there is a requirement for healthcare organizations to use electronic health records (HER), also known as electronic pat...

Edgard Varese

it is not a work that may be argued as influential. It may be argued that his dissatisfaction and frustrations in his personal lif...

Business Information Systems, Control, and Security

In ten pages this paper discusses the Singapore Electronic Hotbed Program in an ecommerce overview that examines electronic commer...

Enforceability and Binding 'Clickthrough' Ecommerce Agreements

In thirty pages this paper discusses electronic commerce transactions in an overview of such topics as electronic signatures, clic...

Content of Web Pages and Electronic Commerce Regulations

In eleven pages this paper discusses electronic commerce and the problems that can result due to the content of web pages with nat...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Two Types of Healthcare Information Systems

opportunity to lower costs, decrease errors and promote increased productivity. The following paper examines two types of healthca...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Assessing the Success of an IT Implementation in a Healthcare Setting

The writer presents a paper which looks at the implementation of electronic patient records for a company providing medical care f...

Report Proposing the Adoption of Electronic Health Records

additional costs of transcribing existing active patient records. The implementation will also incur additional operating costs,...

United Kingdom's National Health Service and Technology

In five pages this paper examines the NHS of the UK in terms of the impacts that have resulted from technological developments wit...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Technology Implementation at SJMCH, A Case Study

This research paper presents a case study of the implementation of electronic technology at St. Joseph Medical Center at Houston, ...