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Essays 61 - 90

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Most Effective Marketing Medium

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

Niche Businesses and Effective Social Media Marketing

sells instructive courses in building log cabins for personal dwellings or for profit. This being a niche area of business, obviou...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

New Media and Margaret Sanger

In five pages this paper examines the public criticism directed at women's reproductive rights' crusader Margaret Sanger in a cons...

Media Violence Influences Teen Violence

the radar," so to speak of most parents as research indicates that once children reach high school, parents rarely check the ratin...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

Employees and Electronic Monitoring

made it almost imperative for employers to monitor their employees actions on the Word Wide Web. While this sounds like some sort ...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

United Kingdom's National Health Service and Technology

In five pages this paper examines the NHS of the UK in terms of the impacts that have resulted from technological developments wit...

Enforceability and Binding 'Clickthrough' Ecommerce Agreements

In thirty pages this paper discusses electronic commerce transactions in an overview of such topics as electronic signatures, clic...

Content of Web Pages and Electronic Commerce Regulations

In eleven pages this paper discusses electronic commerce and the problems that can result due to the content of web pages with nat...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Business Information Systems, Control, and Security

In ten pages this paper discusses the Singapore Electronic Hotbed Program in an ecommerce overview that examines electronic commer...

Banking Industry and Electronic Security

type of cryptography (2000). The Mississippi Secretary of States office for instance describes a digital signature as "a computer-...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Two Types of Healthcare Information Systems

opportunity to lower costs, decrease errors and promote increased productivity. The following paper examines two types of healthca...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Report Proposing the Adoption of Electronic Health Records

additional costs of transcribing existing active patient records. The implementation will also incur additional operating costs,...

Assessing the Success of an IT Implementation in a Healthcare Setting

The writer presents a paper which looks at the implementation of electronic patient records for a company providing medical care f...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Implementing Electronic Health Records in the US

In the US there is a requirement for healthcare organizations to use electronic health records (HER), also known as electronic pat...