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Essays 961 - 990

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Persuasive Strategies

This essay explains how the writer intends to persuade family members to eat only organic foods. The ‘campaign’ will include justi...

Interpersonal Communication Intervention, Article Analysis

This research paper offers an overview of a study that was instigated by Keating and colleagues (2012). This study focused on the...

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

Health Communication Messages

This research paper describes the characteristics of an effective health communication campaign designed to promote public health ...

Entertainment Public Health Education

This research paper pertains to entertainment education in public health education campaigns. This terms refer to public health me...

Issues Affecting the 2012 Presidential Election

words ONLY is a little over 9 pgs!!! 11 14 3037 (5-10-10) 3150 12 15 3375 13 16 3600 14 18 15 19 16 20 4500...

Experiences of Communication Intern

This essay reports some of the experiences of a communication intern for the Obama campaign. There is one source listed in the bib...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Tesco and Marketing Communications Campaign Evaluation

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

Presidential Elections from a Sociological Perspective

problem is that during the 2000 campaign, some stations projected the winner before polls closed in California. This means that so...

Lobbyists and Their Role in Presidential Elections

an active part in politics and even to help change laws or create new ones. For this reason, AARP - whose "current top national l...

Political Parties and How They Developed

This development, in fact, went hand-in-hand with the concept of democracy itself. Political parties emerged as important e...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Good Government Do Not Political Campaigns Make

on wooing only the most likely voters, and that group generally includes educated, white, fairly well off, middle aged people with...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Presidential Policy and the Impact of Race

of fellow Democrats John F. Kennedy and Lyndon B. Johnson by leaving as his legacy an administration that encouraged "a new climat...

The Bombing Campaign in World War II

success in World War II. While both had their strengths, both also had their weaknesses. It was the combined effort that finally...

Ronald Reagan's Presidential Leadership

be stuck with high budget deficits. Economics aside, Ronald Reagan is considered an excellent leader and polished president. His...

Issues of Campaign Finance and Reform

the basis for the introduction of everything from print advertising to television advertising, that promote the candidates exposur...

Various Types of Presidential Power

local dominating interest and insuring a policy determined by a range of desires (Tannehill and Bedichek, 1991). Madison also wan...

Contemporary Presidential Politics

The change has come as the casualty figures in Iraq continue to mount and the White House offers no exit strategy. Although the B...

Presidential Candidates and Social Media

This paper outlines the importance of electronic media in modern campaign tactics. Extra credit profile of an ideal candidate is ...

Consumer Cooperation for Rate Increase: BC Hydro

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....