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Essays 151 - 180

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

Business Basics - Competitive Advantages and Challenges of International Trade

of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). This means that the cost to the firm of pro...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

Competitive Advantage with Regard to McDonald's and Wendy's

allowed the competition (such as Wendys) to come in and take over? Or has McDonalds carved such a strong niche economically, that ...

Competitive Advantage, Single Markets, and the EU

good idea to offer the basic definitions of monopolistic competition and economies of scale. In its most basic sense, monopolistic...

Economies of Scope and Scale, Learning Curve, and Competitive Advantages

learning curve will increase on a product, for example, over time. While each can stand on its own, when any of the three concepts...

Competitive Advantage, Organizational Structure, and Businesses

sorting out. In these examples, what elements of organizational structure are managers working with to enhance performance and com...

Competitive Advantage and Process of Consumer Decision Making

the hotel industry and Marriott Hotels we can see that it is by way of differentiation that they appear to try to operate....

Competitive Advantage and Southwest Airlines

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

Value Chain and Competitive Advantage

inbound logistics, operations, outbound logistics, marketing and sales, and service (Porter, 1985). These different activities ...

A Competitive Advantage Analysis

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

Internet and Competitive Advantage

same product at a range of supplier. When this level of competition is seen and the consumer is becoming more aware, then there is...

Strategies and Competitive Advantages

making the company seam different. There are many ways that this advantages manifest, the advantage may be the companies reputatio...

AN OVERVIEW AND ANALYSIS OF COMPETITIVE ADVANTAGE

(Competitive Advantage - Definition, 2009). Gerald Flint (2000), in his long treatise about the meaning of competitive ad...

How Can Nations Gain Competitive Advantages

the industry. In Porters model the government is viewed as a catalyst to strengthen an industry. Porter also identified innovati...

The Resource Based View (RBV) and the Attainment of Competitive Advantage

are cost advantage and differentiation. These are two different ways a competitor may get the edge on its rivals. For example, if ...

Competitive Advantage Through Information

superior profits. To compete in the long term Porter has argued that there should be a source of competitive advantage, however, t...

Politics and International Competitive Advantage

the transfer of power to the centre in Europe" (Siedentop, 2001; p. 25), such as also occurred in the process of Americas formatio...

MARKETING MIX AND COMPETITIVE ADVANTAGE

them around - after all, horses did fairly well in that category. But Henry Ford managed to convince the population (through promo...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Competitive Advantage: U.S. Naval Hospital, Guam

reassuring people that if they come to the hospital, they will get the best care possible, with the latest technology, and be retu...

Apple; Loosing and Regaining Competitive Advantages

vision. The vision was simple and idealistic, and it may be argued was copied later by Bill Gates and Microsoft. Steve Jobs, who f...

Competitive Advantage and Unique Japanese Structure Keiretsu

the Keiretsu structure, how it operated and how it may impact on the commercial environment and the operations of the member and n...

Samsung and Competitive Advantages

of competitive advantage. These are cost advantage and differentiation. These are two different ways a competitor may get the edge...

FedEx and Sustainable Competitive Advantage

advantage, leading the company to acquire Kinkos to enable innovative operations. Relevance Never before has FedEx been any...

Competitive Advantage and Technology

and Millar (1985) noted some 20 years ago that information technology ends up creating a competitive advantage by offering the bus...

X- AND Y-THEORY AND LOGISTICS

empowerment and the taking of responsibility. Though it might seem as though these two are at the opposite end of the spectrum, le...

Toyota 2004 - 2009 This 16 page paper is written in two parts and considers

the position and changes within Toyota between 2004 and 2009. The changes and continuing aspects of strategy, competitive advantag...

The Strategies of Microsoft and Apple

This launch was successful and Apple started the grow, with Apple becoming the market leader and by the end of 1980 more than 100,...