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Essays 301 - 330

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

Margin Trading and Its Potential Impact on Developing Market Stock Exchanges; Literature Review

place, but it is still being delayed and is still controversial. The impact it may have on the market is not known. In order to ...

Leading Indicator Forecasts and the Airline Industry 2009 - 2011

pace of the increase. The current low rates are a reflection of the economic climate, where the Federal reserve has a very low bas...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

The Impact of International Trade on an Economy and Influence of Monetary and Fiscal Polices of Exchange Rates

trickle down. This also impacts on the supply chain creating jobs upstream of the exporting company, so has far reaching consequen...

The Global Recession 2009; The Causes and Subsequent Government Policies

it, or insufficient regulation. Looking at the current regulation it may be easy to argue that the cause has been under regulation...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Case Study of THL in 2004

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Unified Corporate Culture in Multinational Organizations

directors are given with two fingers rather than pointing with one, through to the customer service orientation value (Kober, 2009...

Strategies for Starbucks, Amazon and Southwest

product may be a variant ion the existing beverages offered; for example a new type of frapachino, or something to join the recent...

The Tourism Potential of Small Cities

because of its natural beauty; the soil wasnt just good for growing citrus, and could also be utilized to grow thousands of specie...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Choosing a Healthcare Intervention

have a side effect. For example, if this is occurring in an area where there is fluoride being added, and the process will strip t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Will a Trade Agreement between Australia and ASEAN Increase Trade for Australia?

was partly explained by the already existing trading relationship with Singapore, where there where relativity few barriers. ...

How the Public Can Influence Policy Making Decisions through the Media

it has the potential to impact on anyone that reads it. One of the roles of mass demonstration has been to gain media attention,...

Segmenting by Lifestyle

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Assessing an Investment to Reduce Costs

it will not provide direct revues, but it is expected to save in the region of $500,000 every year in terms of the research and de...

The Business Environment in Taiwan

This paper is written in the style of a report examining the potential of Taiwan, and its environmental conditions, as a potential...

The Implementation of a Balanced Scorecard at Tri-Cities Community Bank

Using a scenario provided by the student the potential measures for use in the implementation of a balanced scorecard in his Commu...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Should eBay Undertake an Online Dutch Auction for the IPO of Skype?

a success, as well as the need to maximize revenue, which is led to a balance be achieved way which is often noted, and expected, ...