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Essays 331 - 360

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Articles on ERP

process. The decision making process is dependant on two main components, the first is the input data and the second is the transf...

Can Monetary Policies Impact on Demand for Goods?

policy it is best to first look at its objectives and the tools used for those objectives. The aims of monetary control are genera...

Downsizing at Emeco

identify two dimensions, those of constructive/destructive responses and those of active or passive. The actual manifestation of r...

FDI Influences in India and Iraq

reduce smoking in India (Lamont and Yuk, 2010). However, this has been a controversial decision, not only was cigarette manufactu...

Takeovers in the UK

save HBOS, the government had already indicated it would not allow a bank to fail, having previously nationalised Bradford and Bin...

Alleviating the Credit Crunch

been seen in many countries, including the UK and the US. The question is, is this approach that is viable and can work. Despite a...

Internet Gerocery Shopping and the Case of Webvan

an already low average operating margin (4%) * Need to build warehouses and hubs to * Less choice than traditional stores * Hi...

Using a Balanced Scorecard in a Bank

dimension is the customer perspective. The measure here will be the brand perceptions of the existing customers, the bank is movin...

Capital Budgeting Case Study

but unlikely to be used alone, the company will also want to look at the potential for profit. The payback period is also a tool t...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Assessing an Air Route

is a loss, for each flight, but the level of the loss is less. Part 3 Westcoast have been approached by a firm wishing to chart...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Is Investing In The Stock Market A Good Idea When There Are Turbulent Conditions?

be better alterative investments for short term returns. Figure 1 S&P 500 1 Year performance (Yahoo Finance, 2009) There are st...

Consideration of International Strategy for Douja Promotion Group Addoha SA

the tourism industry was set to grow at 10% per annum. The group already has some significant interests in this sector; as such it...

Poland as a Destination for a Business Expansion

are benefits of being located within the single market, with some underdeveloped markets within the new member states. Under devel...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

The Impact of International Trade on an Economy and Influence of Monetary and Fiscal Polices of Exchange Rates

trickle down. This also impacts on the supply chain creating jobs upstream of the exporting company, so has far reaching consequen...

The Global Recession 2009; The Causes and Subsequent Government Policies

it, or insufficient regulation. Looking at the current regulation it may be easy to argue that the cause has been under regulation...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Leading Indicator Forecasts and the Airline Industry 2009 - 2011

pace of the increase. The current low rates are a reflection of the economic climate, where the Federal reserve has a very low bas...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Case Study of THL in 2004

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Unified Corporate Culture in Multinational Organizations

directors are given with two fingers rather than pointing with one, through to the customer service orientation value (Kober, 2009...

Poland and Brazil as Potential Greenfield Sites

has a relatively low cost structure, and it is known opponent offers a potential for comparative advantage for the setting up new ...