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Essays 931 - 960
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...
This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...
In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv...
A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...
In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's....
This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...
In five pages the Canadian banking system is used as the focus of this examination of how increased bank mergers have meant decrea...
In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...
A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...
In fifteen pages this paper discusses long term care facilities in a consideration of customer service issues. Twelve sources are...
TVA, as a government agency, was established for three main purposes: to improve navigation of the Tennessee River, provide means...
that no one can predict in detail how the information highway will ultimately play out (Antonoff). Just exactly what is the i...
is to educate and help the public but not completely sever the agent-customer role. A model with a more extensive scope would incl...
slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...
In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...
1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...
In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...
In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...
Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...
In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...
show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...
In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...
In two pages this paper examines the FasTrack Centrex ISDN and FasTrack Primary Rates ISDN approaches in a consideration of what c...
In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ...
In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...
what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...
transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...
In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...
In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...
In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...