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Essays 1171 - 1200

Study of IMC

of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...

Tangible and Intangible Goods and Their Marketing Differences

known for a long time that consumers may be divided into various grouping dependant on their income, and as such the can be target...

Product, Service, and Process Quality Management

could be corrected. Although it is hard to believe these days, such ideas were once considered wrong and were not used. Al...

Care Order and English Family Law

In eleven pages English law is referred to in this case study of social services gaining a care order for the children ages two an...

Theories and Measurement of Service Quality

can be considered in the examination of quality. One tool that is often associated with quality, but in the manufacturing industri...

Health Care Costs and the Impact of Medicare

resolve. Our nations seniors are responsible for most health care expenditures, merely because of their age and the increased nee...

GST of Canada

(GST) was introduced in Canada in January 1991 and is applied to most goods and services in Canada. As consumers, Canadians pay "t...

American Express Case Study

company would earn 33 cents for each day earlier they could get the car in the customers hands. The third one, responding more q...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

U.S. Postal Service, FedEx, and Internet Marketing

In seven pages this paper compares the Internet websites of the U.S. Postal Service and Federal Express. Nine sources are cited i...

Longevity Training and Expatriate Employees

In ten pages this paper features a multinational corporate setting and considers the importance of diverse training expatriates so...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

Overview of the Parcel Delivery Industry

In six pages this paper discusses how the United Parcel Service strike transformed the parcel delivery industry in this overview. ...

UPS Strike of 1997, Labor and Management

In ten pages this paper examines the relationship between management and labor unions in a consideration of the 1997 United Parcel...

1997's UPS Strike

In an interview with the Cable News Network (CNN) "MoneyLine" program, United Parcel Services president and CEO James Kelly noted ...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Merrill Lynch SWOT Analysis

In five pages this paper presents a SWOT analysis of the Merrill Lynch financial services firm. Nine sources are cited in the bib...

Sales Increasing Through Customer Relations' Improvement at Saks 5th Avenue

In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv...

Ocean Cruising and Disney World Cost Increase Comparisons

In six pages this report considers the increase in admission prices of these two leisure service enterprises over the past twenty ...

Comparing Cruise Lines

Caribbean is no competition for Carnival. Carnivals cornerstone to success within the cruising industry is the fact that the ship...

Food Service at the San Diego Village Inn Motel and Restaurant

functions would be his most profitable route. Village Inn is a franchise and so must follow specific guidelines set by the parent...

Small Commuter Airlines and Small Airports

In twenty five pages this research paper discusses issues including success obstacles, finances, service and safety as they pertai...

Air Express International's Growth

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

Company Improvement Prospectus of DataHelpers

In twenty five pages a small database business called DataHelpers is discussed in terms description of the online sales' companies...

'Soft Skills' and Effective Service

In three pages this paper discusses emotional intelligence's 'soft' skills and effective service meeting characteristics. Fifteen...

Small Business and the Importance of Marketing

In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

UPS

of the economy. Significant downturn in the economy could adversely affect the companys continued growth. OPPORTUNITIES AND THRE...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...