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Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

The Dalai Lama: A Religious Celebrity?

no one particular leader who "heads up" the religion the way the Pope is the leader of the Roman Catholic Church (Das, 2007). The ...

Marketing Strategies for the Fitness and Body Building Industry

potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...

Pledge of Allegiance, 'Under God,' and Newdow v. U.S. Congress

its adherence to the so-called Exception clause of the Constitution, a clause tested through three separate theories: the Lemon t...

European Union's Partial Endorsing of the International Accounting Standard 39 and its Impact

serves international business by reducing risk, but this tool is under threat due to the new IAS 39 which will impact on all Europ...

Archaeotourism and Ecotourism

In five pages archaeotourism and ecotourism are defined and describes with a consideration of pros and cons and a positive endorse...

Athletes and Advertising

In fourteen pages this paper examines the relationship between advertising and sports in a consideration of product endorsements a...

The American Military and Asian Prostitution

In five pages Let the Good Times Role by Sturdevant and Stoltzfus is used to consider how U.S. soldiers victimized Asian prostitut...

Overview of Rollerblading

In six pages this paper examines rollerblading in a consideration of such topics is adult skating and reasons, types of endorsemen...

Hinchey on Critical Theory

discusses student teachers who assign homework simply to be assigning homework, not for any specific goal or purpose. The student ...

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

Jay Gatsby and the Cult of Celebrity

same time he undercuts Gatsby by telling readers that he made his money illegally; he was a bootlegger (he sold illegal whiskey du...

Media Questions, Journal Entries

This paper provides commentary of a variety of issues pertaining to the media, such as the decline of newspaper, iconic photos, ad...

Women's Participation in Domestic Violence

This essay, first of all, considers the impact of recent media exposure in regards to domestic violence incidents and celebrities....

Man and Celebrity of Frank Sinatra

In twenty pages the man, the music, the celebrity, and the mystique of Frank Sinatra is examined. There is included an extensive ...

Perfume Ads and the Function of the Supermodel

This research paper examins the role of the supermodel within the context of the perfume industry. The writer considers the histor...

Working With Celebrities is Not Fun and Games

In eight pages this paper dispels the myth that working with motion picture celebrities is a pleasant experience. Fourteen source...

Families, Stigma, and Socialization

In eight pages this paper examines socialization and the stigma associated with suicide, adoption, interracial marriage, homosexua...

Voter Apathy and the Sale of a Political Candidate's Personality

In six pages this report discusses celebrity packaging, image making, and marketing a political candidate's personality with such ...

Fashion Designer Halston

In five pages the life and celebrity of fashion designer Halston are examined. Three sources are cited in the bibliography....

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

'Stardom' and Jungian Psychology

In seven pages this research paper applies Jung's theory of psychoanalysis to the public's fascination with celebrity. Five sourc...

Original Motion Picture Celebrities

In five pages this paper discusses the original stars of film and considers how and why they became celebrities. Five sources are...

Celebrities. Scandals, and Rumors

In ten pages this paper discusses the rumors and media scandals that often attach themselves to celebrities. Six sources are cite...

Class and Gender of Paris Hilton

in that respect. Her connection to wealth and her ability to spend it put her in a social class that is not...

Life and Times of Muhammad Ali

angrily told Officer Martin that he would whip the person who had stolen his bike. One has to smile at this. Even at twelve years...