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Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

The New Health Care and Columbia/HCA

Managed care has caused an upheaval in the way medical services are delivered in this country. This paper discusses the largest su...

Overview of Liz Claiborne, Incorporated

In ten pages this essay presents an overview of the history, 1993 corporate catastrophe and subsequent recovery, SWOT analyses of ...

Analyzing The 'Number 2' Soft Drink Manufacturer PepsiCo

In a paper consisting of seven pages a SWOT analysis is applied to the company that also owns Taco Bell, Pizza Hut, KFC, and Frito...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Past, Present, and Future Internet and Marketing IV

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Analysis of Netscape Communications

In six pages this research paper presents the history and some financial information on Netscape Communications Corporation that i...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

SAP and ORACLE Capabilities for Enterprise Integration

In eight pages the enterprise integration capabilities of these two premier software companies are compared. Six sources are cite...

Telecommunications and Deregulation

In seven pages this research pape examines the impact of 1996's Telecommunications Act regarding deregulation and specifically dis...

Microsoft's Handling of Its Antitrust Lawsuit

In six pages this paper discusses how Microsoft CEO Bill Gates handled the antitrust lawsuit against the company in an analysis of...

Futures and Options on Silver and Yahoo!

strong case for silver on supply and demand fundamentals. Precious metals are not necessarily a good inflation hedge or lo...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Limit Pricing and Entry Deterrence

In three pages competitive prices and limit pricing are examined in a criticism of Sylos Labini and Bain who maintain companies sh...

Twenty First Century eCommerce

In eight pages this essay analyzes how ecommerce is the 21st century's premier forum for business and companies must be online in ...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Four E-Commerce Business Models

Thus "members" of Coolsavings.com receive regular email messages about offers available at the Web site at worthwhile savings over...

E-Systems and the Addition of a KMS or Knowledge Management System

was below $8 at the end of 1999; it last closed near $4.50, which represents an increase of nearly 100 percent. Revenues are repo...

Accounting Questions for Peoria Implements

The visual fit method is less of the calculation and more of and "eyeball" method. By using the cost driver of units produced,...

Strategic Audit of Sears

on the Internet (Halligan, 2002). * This marriage also gives Lands End face-to-face consumer exposure wherein consumers can try on...

Fitzgerald Battery Plant and Team Processes

assignments behind them, these gatherings serve to share information of course, but they also serve to keep individual team member...

Corporate Value and Human Resources

During the past several years, sociologists and institutional economists have studied non-economic factors of regional competitive...

Taiwan and the Potential of Asset Backed Securities

studying the models and then comparing the way that Taiwan is developing should then give two valuable results. Firstly an indicat...

Student Posed Questions About United Parcel Service

solutions," which is reinforced with principles of "First in Coverage, First in Confidence, First Thing in the Morning." The overv...

Trade Dispute between Expando and Flexo Wristwatch Band Manufacturers

business operating within its borders. Flexo has asked its own State B customs service to impose a stiff import tax on Expa...

Database Management Systems for Health Care Call Center

large advertising budgets for the purpose of attracting new customers, but many need to place more attention on keeping the custom...

The Tootsie Roll Co. and Microsoft

through change. While the firm has also been through ups and downs, it has fared well. In evaluating this case in respect to the...

Home Builders and FIN 46

FIN 46, many of them are seeing another boost of popularity. This paper will examine some of these structures, particularly...