YOU WERE LOOKING FOR :Enhancing Customer Value
Essays 661 - 690
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...
In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's....
This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...
A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...
that no one can predict in detail how the information highway will ultimately play out (Antonoff). Just exactly what is the i...
is to educate and help the public but not completely sever the agent-customer role. A model with a more extensive scope would incl...
slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...
A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...
TVA, as a government agency, was established for three main purposes: to improve navigation of the Tennessee River, provide means...
In fifteen pages this paper discusses long term care facilities in a consideration of customer service issues. Twelve sources are...
often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...
In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...
show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...
In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...
In two pages this paper examines the FasTrack Centrex ISDN and FasTrack Primary Rates ISDN approaches in a consideration of what c...
In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...
upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...
In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...
In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...
In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ...
what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...
transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...
In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...
In five pages this paper examines the uniqueness of the Disney retail stories in a consideration of location, customer base, and a...
dependably when customers are happy and continuing to buy. Similarly, control of receivables indicates that there will be only a ...
of those hospitals in a managed care contract consider joint billing to be important. Only nine percent place importance on group...
In ten pages Avon's present business situation is assessed and a future strategy is proposed that includes an image upgrade and pr...
In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...
In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...
equalising with the males. In 1975 the ratio for a man in the upper earnings was 2.58 of those in the lower. In other words, highe...