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Essays 751 - 780

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Violent Video Games: Who Takes Responsibility

This 4 page paper gives an answer to the question of who is responsible for violent video games. This paper includes the Supreme C...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Personal Selling and the Impersonal Sales Evolution

In nine pages this paper assesses the continued value of personal selling in an era where the impersonal sales on the Internet gro...

B2B and B2C Electronic Commerce

In six pages business to commerce and business to business types of electronic commerce are discussed with sales data and manageme...

Russia Sales and IBM

In six pages this paper answers questions having to do with IBM's sale of a super computer and 16 computer work stations to a nucl...

Legalization of Marijuana for Medical Purposes

In six pages this paper supports the legalization of marijuana sale by prescription in the U.S. for serious medical conditions wit...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Responsibilities of a Sales Manager

In three pages this paper examines a sales manager's responsibilities. Two sources are cited in the bibliography....

Responsibilities of Mid Level Retail Sales Managers

In three pages this paper discusses the skills necessary and the responsibilities of mid level retail sales management personnel. ...

Retail Sales and the Economy

In three pages statistics are analyzed to determine how retail sales are influenced by the economy. Three sources are cited in th...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Performance of Herman Miller

year-on-year basis, this was also important in terms of new orders, which also increased by 14.7%. The overall performance of th...

Strategies Suggestions for Samsung

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

Analysis of Motorcycle Company

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

Cost Price Value Case

14.50 Total var costs...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Supply Chain Management at Apple

supply chain as a crucial part of operations, and will invest in order to protect the requirements of the firm, where possible the...

Explanation of Terms Used on Financial Management

The writer p[resents a memo style paper in which five different terms used frequently in financial management are explained. The ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...