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Essays 151 - 180

Asian Market and the Entrance of Mary Kay Cosmetics

had less to spend on cosmetics; potential customers in Japan had more than anyone. Chinas growth was uneven but dramatic, bringin...

Animal Testing In Cosmetic Labs

caged monkey, arms and legs spread wide and strapped to the metal wire, head firmly braced so as to not allow movement of any kind...

Strategies For Marketing Cosmetic Lasers

This paper examines the marketing strategies utilized by a company selling cosmetic lasers for surgery and hair removal. This sev...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Avon and Mary Kay Cosmetics

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

China Marketing of Oriental Flavored Pringles' Potato Chips

In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...

Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

Case Study of Handspring

to look at the figures on an annual basis, not only on a quarterly basis in order to assess the progress. The first measure is t...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Marketing Feasibility of Natural and Organic Food Products

off to perform community service work. The Chubb Group of Insurance Companies practices worker flexibility options allowing emplo...

New Product Project Plan and Test Marketing

The Board of Directors of HUNS PLC has been considering launching a new product and wisely has decided to test market the product ...

4Ps and Positioning

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...

Low Calorie Ice Cream

different countries, with countries such as the UK, France, the Netherlands, Belgium and Denmark showing the high growth rates in ...

MCDONALD'S AND PRODUCT MATRIX

kids (this is why the Ronald McDonald charities were set up, too) (Spurlock, 2005). Along those lines, McDonalds other ta...

The Singapore Stock Exchange; SGX

in the exchange was taking with six different types of futures contracts; these included the golf futures that the market had star...

Versatile Shoe's Product Life Cycle

can go from dress to casual with the use of interchangeable sole sections is far more innovative than is the introduction of a fiv...

Mozart Effect/Beneficial or a Gimmick?

speech and language abilities" (Calkins and Kelley, 2007, p. 151). This is particularly interest in light of the fact that the ori...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Estee Lauder's Eye Cream and Buyer Behavior

an interview with people who have used the product. The paper then discusses how the product meets the needs and desires of consum...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...

Overview of EAS Experimental And Applied Sciences, Inc. (EAS)

In nine pages the Experimental and Applied Sciences company is considered in an essay that includes a company overview, mission an...

Life Cycle of a Product

In six pages all stages of a product's life cycle from its development, introductions into the market, growth, maturity, and event...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...